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1
Diffusion of innovation
Gatignon, Hubert A.
;
Robertson, Thomas S.
-
1989
Persistent link: https://www.econbiz.de/10000771546
Saved in:
2
Integration of consumer diffusion theory and diffusion models : new research directions
Gatignon, Hubert A.
- In:
Innovation diffusion models of new product acceptance
,
(pp. 37-59)
.
1986
Persistent link: https://www.econbiz.de/10001308544
Saved in:
3
A propositional inventory for new diffusion research
Gatignon, Hubert A.
Persistent link: https://www.econbiz.de/10001263376
Saved in:
4
Technology diffusion : an empirical test of competitive effects
Gatignon, Hubert A.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10001059734
Saved in:
5
Incumbent defense strategies against new product entry
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Fein, Adam J.
-
1994
Persistent link: https://www.econbiz.de/10000900945
Saved in:
6
Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
Saved in:
7
Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
Saved in:
8
Development mode : a transaction cost conceptualization
Robertson, Thomas S.
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000915982
Saved in:
9
Thomas W. Dunfee tribute issue : introduction
Robertson, Thomas S.
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 539-540
Persistent link: https://www.econbiz.de/10003958796
Saved in:
10
Business model innovation : a marketing ecosystem view
Robertson, Thomas S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 90-100
Persistent link: https://www.econbiz.de/10011824744
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