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Resource-advantage theory : an...
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Nevin, John R.
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AMS review : official publication of the Academy of Marketing Science
18
Legends in marketing
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8
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6
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5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Industrial marketing management : the international journal for industrial and high-tech firms
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Franchising : an international perspective
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Marketing for a new century
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Developmental challenges in marketing research
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Does marketing need reform? : fresh perspectives on the future
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Eastern economic journal
1
Grid series in marketing
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Handbook on ethics and marketing
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History of marketing thought ; Volume 3
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Journal of customer behaviour
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Journal of economics & business
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Macro-Marketing: distributive processes from a societal perspective : the proceedings of the Macro-Marketing Seminar, University of Colorado, Boulder, Colorado, August 15-18, 1976
1
Macromarketing - a global focus ; Vol. 1
1
Macromarketing - a global focus ; Vol. 2
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Marketing theory
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Marquette business review
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
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ECONIS (ZBW)
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5
EconStor
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Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D.
;
Rinaldo, Shannon B.
-
2011
Persistent link: https://www.econbiz.de/10009270390
Saved in:
2
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D.
-
2010
Persistent link: https://www.econbiz.de/10003836176
Saved in:
3
Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003793804
Saved in:
4
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
5
Competitive advantage strategies in times of adversity
Hunt, Shelby D.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10003870021
Saved in:
6
On reforming marketing : for marketing systems and brand equity strategy
Hunt, Shelby D.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 69-77)
.
2006
Persistent link: https://www.econbiz.de/10003430097
Saved in:
7
Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
Saved in:
8
A responsibilities framework for marketing as a professional discipline
Hunt, Shelby D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 277-283
Persistent link: https://www.econbiz.de/10003672159
Saved in:
9
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
Saved in:
10
The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
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