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Principles of direct and database marketing : a digital orientation
Tapp, Alan - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10003767866
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eManaging sport customers
Tapp, Alan - In: The business of sport management, (pp. 394-413). 2004
Persistent link: https://www.econbiz.de/10003386837
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Principles of direct and database marketing
Tapp, Alan - 2005 - 3rd ed
Persistent link: https://www.econbiz.de/10002157728
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Principles of direct and database marketing
Tapp, Alan - 2000 - 2. ed
Persistent link: https://www.econbiz.de/10001525059
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Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
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Principles of direct, database and digital marketing
Tapp, Alan; Whitten, Ian; Housden, Matthew - 2014 - 5. ed.
Persistent link: https://www.econbiz.de/10010227705
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Achieving effective academic/practitioner knowledge exchange in marketing
Hughes, Tim; Tapp, Alan; Hughes, Rebecca - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 221-240
Persistent link: https://www.econbiz.de/10003678036
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Social marketing and social influences : using social ecology as a theoretical framework
Collins, Katie; Tapp, Alan; Pressley, Ashley - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1181-1200
Persistent link: https://www.econbiz.de/10008810725
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Exploring the relationship between car brands and risky driving
Tapp, Alan; Ursachi, George Marian; Campsall, Dan - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 554-571
Persistent link: https://www.econbiz.de/10014426714