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Markenartikel
8,878
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5,138
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Bruhn, Manfred
33
Sattler, Henrik
33
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30
Fournier, Susan
28
De Chernatony, Leslie
27
Esch, Franz-Rudolf
27
Burmann, Christoph
26
Meffert, Heribert
25
Baumgarth, Carsten
24
Dawes, John
24
Huber, Frank
24
Phau, Ian
24
Katona, George
23
Sarkar, Abhigyan
19
Bauer, Hans H.
18
Dichtl, Erwin
18
Kroeber-Riel, Werner
18
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17
Ehrenberg, A. S. C.
17
Fetscherin, Marc
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bronnenberg, Bart J.
16
Diamantopoulos, Adamantios
16
Hildebrandt, Lutz
16
Ko, Eunju
16
Diller, Hermann
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Hruschka, Harald
15
King, Stephen
15
Scherhorn, Gerhard
15
Sharp, Byron
15
Sheth, Jagdish N.
15
Steenkamp, Jan-Benedict E. M.
15
Aaker, David A.
14
Bang, Nguyen
14
Chintagunta, Pradeep K.
14
Khan, Imran
14
Lehmann, Donald R.
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Verlag Dr. Kovač
10
American Marketing Association
9
NetLibrary, Inc
7
Europäische Kommission
6
Books on Demand GmbH <Norderstedt>
5
Edward Elgar Publishing
5
Information Resources Management Association
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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Nordic Council of Ministers
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Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsverbund Empirische Verbraucherforschung
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3
Universität Mannheim
3
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2
Alabama / State Highway Dept
2
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2
Campus Verlag
2
Center for Economic Research <Tilburg>
2
Centre for International Research on Economic Tendency Surveys
2
Chambre de commerce et d'industrie de Paris
2
Deutsche Gesellschaft für Psychologie
2
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
2
Ekonomiska Forskningsinstitutet
2
Erasmus <Förderungsprogramm> / GRUNDTVIG
2
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Journal of business research : JBR
321
The journal of brand management : an international journal
292
The journal of product & brand management
198
Journal of retailing and consumer services
167
Journal of marketing research : JMR
155
Journal of marketing
109
SpringerLink / Bücher
91
The Trademark reporter
82
Markenartikel : das Magazin für Markenführung
81
Jahrbuch der Absatz- und Verbrauchsforschung
80
Journal of retailing
80
Journal of advertising research
79
Psychology & marketing
78
European journal of marketing : EJM
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Management science : journal of the Institute for Operations Research and the Management Sciences
58
Europäische Hochschulschriften / 5
56
Journal of the Academy of Marketing Science
52
Business horizons
50
Marketing : ZFP ; journal of research and management
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Asia Pacific journal of marketing and logistics
47
The journal of business : B
45
Working paper / National Bureau of Economic Research, Inc.
44
Marketing letters : a journal of research in marketing
42
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
41
International journal of consumer studies
41
Journal of strategic marketing
41
The American economic review
41
The journal of consumer marketing
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
37
Economics letters
36
Journal of fashion marketing and management
36
Journal of consumer affairs : official publication of the American Council on Consumer Interests
35
International journal of hospitality management
32
Journal of international consumer marketing
32
Journal of marketing management : MM
32
Harvard business review : HBR
31
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
515
ArchiDok
64
EconStor
58
USB Cologne (business full texts)
39
OLC EcoSci
7
RePEc
7
BASE
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1
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
2
Der
Markenartikel
im Urteil der
Verbraucher
: Eine sozialpsychologische Untersuchung
Noelle, Elisabeth
-
1959
Persistent link: https://www.econbiz.de/10000608576
Saved in:
3
Marke oder Preis: Entscheidungskriterium der
Verbraucher
?
Stern, Horst W. E.
-
1981
-
Sonderdr
Persistent link: https://www.econbiz.de/10000165030
Saved in:
4
Regularities in sole buying
Cannon, T.
;
Ehrenberg, A. S. C.
;
Goodhardt, G. J.
-
1970
Persistent link: https://www.econbiz.de/10000666907
Saved in:
5
Perspectives in consumer behavior
Kassarjian, Harold Haig
(
ed.
); …
-
1968
Persistent link: https://www.econbiz.de/10000568332
Saved in:
6
Behavioral and management science in marketing
Davis, Harry L.
(
ed.
);
Silk, Alvin J.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000049840
Saved in:
7
Die Markentreue im Konsumgüterbereich
Nolte, Hartmut
-
1976
Persistent link: https://www.econbiz.de/10000050227
Saved in:
8
Personality research in marketing : a bibliography
Twedt, Dik Warren
(
ed.
)
-
1977
Persistent link: https://www.econbiz.de/10000050848
Saved in:
9
Verbraucher
beim Einkauf : eine wirtschaftssoziologische Studie über die Rolle des Markenartikels
Noelle-Neumann, Elisabeth
;
Schmidtchen, Gerhard
-
1968
Persistent link: https://www.econbiz.de/10000050851
Saved in:
10
Stochastic consumer brand choice models : Purely behavioral and decision models
Böcker, Franz
-
1981
Persistent link: https://www.econbiz.de/10000010759
Saved in:
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