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Preference and perception measures in new product development: An exposition and review
Silk, Alvin J. - In: Market segmentation : concepts and applications, (pp. 206-224). 1972
Persistent link: https://www.econbiz.de/10003680541
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Conflict policy and advertising agency-client relations : the problem of competing clients sharing a common agency
Silk, Alvin J. - 2011
Persistent link: https://www.econbiz.de/10009704042
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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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The internalization of advertising services : an inter-industry analysis
Horsky, Sharon (contributor); Michael, Steven C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003732787
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Concentration levels in the US advertising and marketing services industry : myth vs. reality
Silk, Alvin J. (contributor); King, Charles (contributor) - 2008
Persistent link: https://www.econbiz.de/10003783559
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Cost economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - In: The global market : developing a strategy to manage …, (pp. 217-257). 2004
Persistent link: https://www.econbiz.de/10002120167
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What is marketing?
Silk, Alvin J. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003339746
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Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - In: Review of marketing science 2 (2004) 5, pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
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Strategic marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503400