Narrow search
Showing 1 - 10 of 18
Cover Image
Marketing management : a planning approach
Hughes, George David; Hughes, G. David - 1978
Persistent link: https://www.econbiz.de/10000049887
Cover Image
Demand analysis for marketing decisions
Hughes, George David; Hughes, G. David - 1973 - 1. print.
Persistent link: https://www.econbiz.de/10000050689
Cover Image
Monetizing utilities for product and service benefits
Hughes, G. David - In: Consumer and industrial buying behavior, (pp. 179-189). 1977
Persistent link: https://www.econbiz.de/10003049070
Cover Image
A new tool for sales managers
Hughes, G. David - In: Journal of marketing research : JMR 1 (1964) 2, pp. 32-38
Persistent link: https://www.econbiz.de/10003049074
Cover Image
Predicting bank deposits and loans
Hughes, G. David - In: Journal of marketing research : JMR 7 (1970) 1, pp. 95-100
Persistent link: https://www.econbiz.de/10003049081
Cover Image
The role of product differentiation in the rise of the discount house
Hughes, G. David - In: New research in marketing : papers arising out of the …, (pp. 83-98). 1965
Persistent link: https://www.econbiz.de/10003049083
Cover Image
Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising
Pham, Michel T.; Hughes, G. D.; Cohen, Joel B. - 1993
Persistent link: https://www.econbiz.de/10000876068
Cover Image
Was bringen Markttests?
Klompmaker, Jay E.; Hughes, G. David; Haley, Russel I. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 2, pp. 77-85
Persistent link: https://www.econbiz.de/10003568782
Cover Image
Test marketing in new product development
Klompmaker, Jay E.; Hughes, G. David; Haley, Russell I. - In: Harvard business review : HBR 54 (1976) 3, pp. 128-138
Persistent link: https://www.econbiz.de/10002233912
Cover Image
Buyer/consumer information processing
Hughes, G. David (contributor); Ray, Michael L. (contributor) - 1974
Persistent link: https://www.econbiz.de/10003084248