Narrow search
Showing 1 - 10 of 286,880
Cover Image
State of research on gamification for online consumers in SCOPUS indexed marketing journals
Dutta, Nirankush; Negi, Srishti - In: Selected Papers from the 10th International Conference …, (pp. 3-12). 2024
Persistent link: https://www.econbiz.de/10015063589
Cover Image
Online marketing in Second Life virtual world
Sharma, Gajendra; Baoku, Li; Wang, Lijuan - In: Asian journal of marketing : the official journal of … 6 (2012) 1, pp. 10-15
Persistent link: https://www.econbiz.de/10009731633
Cover Image
Content Analysis of Players' Nicknames in Digital Online Games
Rubtcova, Mariia - 2020
Persistent link: https://www.econbiz.de/10012853614
Cover Image
The online attention game for digital identity education : an exploratory study
Obana, Tadao; Takubo, Miha; Orito, Yohko; Murata, Kiyoshi; … - In: The review of socionetwork strategies 15 (2021) 1, pp. 251-276
Persistent link: https://www.econbiz.de/10012584013
Cover Image
Digital Broadband Content : The online computer and video game industry
2005
Computer and video games is a young industry with rapid growth underpinned by technological development. The global market in 2003 was over USD 21 billion compared with USD 32 billion for the recorded music industry. The main segments are off-line consoles and PCs; online and wireless games are...
Persistent link: https://www.econbiz.de/10012442327
Cover Image
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid - In: Digital innovations for customer engagement, …, (pp. 144-161). 2020
Persistent link: https://www.econbiz.de/10012237990
Cover Image
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Cover Image
Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games
Hung, Chia-Liang - In: Innovation: organization & management : IOM 21 (2019) 2, pp. 317-335
Persistent link: https://www.econbiz.de/10012258012
Cover Image
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail; Liu, Yipeng; Marston, Sean R. - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Cover Image
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen; Yang, Zhilin; Ding, Zhihua - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 106-119
Persistent link: https://www.econbiz.de/10012129487