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193
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191
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188
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188
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181
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179
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173
Viscusi, W. Kip
167
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165
Card, David E.
163
Slemrod, Joel
163
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162
Wise, David A.
162
Gil-Alaña, Luis A.
161
Audretsch, David B.
157
Hamermesh, Daniel S.
157
Acemoglu, Daron
156
Borjas, George J.
155
Bloom, Nicholas
152
Gordon, Robert J.
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364
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1
American advertising and the politics of consumption
Grow, Jean M.
- In:
Global advertising practice in a borderless world
,
(pp. 59-72)
.
2017
Persistent link: https://www.econbiz.de/10011668015
Saved in:
2
Client influence and advertising standardization : a survey of ad agencies
Waller, David
;
Shao, Alan T.
;
Bao, Yeqing
- In:
The service industries journal
30
(
2010
)
13/14
,
pp. 2151-2161
Persistent link: https://www.econbiz.de/10008809596
Saved in:
3
Control of the field sales force
Smallbone, Douglas William
-
1966
Persistent link: https://www.econbiz.de/10002824624
Saved in:
4
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
5
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
6
Understanding customers' service experience : review and research propositions
Khan, Arif K.
;
Metri, Bhimaraya A.
- In:
International journal of business environment : IJBE
4
(
2011
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10009155012
Saved in:
7
Perceived fairness of differential customer treatment
Mayser, Sabine
-
2011
Persistent link: https://www.econbiz.de/10009690554
Saved in:
8
Marketing strategy with reference to retention of its customers : a research based study
Pant, Lalit Kumar
- In:
Journal of world economic review
8
(
2013
)
2
,
pp. 213-220
Persistent link: https://www.econbiz.de/10010193884
Saved in:
9
Der amerikanische Kundenzufriedenheitsindex ACSI (American Customer Satisfaction Index)
Fornell, Claes
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 165-178)
.
1998
Persistent link: https://www.econbiz.de/10001303865
Saved in:
10
Service-process configurations in electronic retailing : a taxonomic analysis of electronic food retailers
Heim, Gregory R.
;
Sinha, Kingshuk K.
-
2001
Persistent link: https://www.econbiz.de/10001660115
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