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Kaiser, Harry M.
60
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48
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Taylor, Charles Raymond
37
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28
Meyer, Bruce D.
28
Sullivan, James X.
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Septianto, Felix
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Rosengren, Sara
26
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Okazaki, Shintaro
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23
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22
Hundhausen, Carl
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Kinnucan, Henry W.
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Pistaferri, Luigi
22
Yoon, Sukki
22
Huh, Jisu
20
Pepels, Werner
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Yoon, Hye Jin
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Pflaum, Dieter
19
Silk, Alvin J.
19
Bergler, Georg
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Esch, Franz-Rudolf
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Ford, John B.
18
Meghir, Costas
18
Mueller, Barbara
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Schlosser, Rainer
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Terlutter, Ralf
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Campbell, Colin L.
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Carlson, Les
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Dens, Nathalie
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International Energy Agency
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Journal of advertising research
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213
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185
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182
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176
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NBER working paper series
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82
European journal of marketing : EJM
80
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74
Journal of historical research in marketing
73
The American economic review
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Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
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Jahrbuch der Absatz- und Verbrauchsforschung
61
Psychology & marketing
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Economics letters
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International journal of internet marketing and advertising : IJIMA
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Applied economics
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International journal of industrial organization
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SpringerLink / Bücher
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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52
The review of economics and statistics
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Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
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American journal of agricultural economics
47
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46
Journal of political economy
44
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44
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43
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1
Advertising consumption : a theoretical analysis
Selvanathan, Eliyathamby Antony
-
1987
Persistent link: https://www.econbiz.de/10000745774
Saved in:
2
Advertising expenditure and aggregate consumption in Britain and Germany : an analysis of causality ; paper prepared for the 10th EARIE Conference, Bergen 1983
Wilson, Nicholas
;
Sturgess, Brian T.
-
1983
Persistent link: https://www.econbiz.de/10000422769
Saved in:
3
Die Identifikationsgeschwindigkeit für plakative Werbedarbietungen mit emotionalen Blickfängen : eine experimentelle Untersuchung mit Hilfe der Tachistoskopie und Psychophysiologie...
Hera, Annette
-
1978
Persistent link: https://www.econbiz.de/10000004394
Saved in:
4
Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
Saved in:
5
Verbrauchsforschung und Werbeplanung [1953]
Bergler, Georg
- In:
Beiträge zur Absatz- und Verbrauchsforschung
,
(pp. 247-257)
.
1957
Persistent link: https://www.econbiz.de/10003489808
Saved in:
6
Measuring the impacts of generic fluid milk and dairy marketing
Kaiser, Harry M.
(
contributor
);
Dong, Diansheng
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003375644
Saved in:
7
Advertising and cultural politics in global times
Odih, Pamela
-
2010
Persistent link: https://www.econbiz.de/10003937531
Saved in:
8
The British market
1963
Persistent link: https://www.econbiz.de/10003502404
Saved in:
9
The Dutch market
1965
Persistent link: https://www.econbiz.de/10003518044
Saved in:
10
The West German market
1969
Persistent link: https://www.econbiz.de/10003518052
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