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Tadajewski, Mark
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Seminar on market modelling
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Universität St. Gallen
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2
American Management Association
2
Dr. Rainer Hampp <Firma>
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Hrvatsko Društvo za Marketing
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Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
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Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
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Marketing theory
88
Journal of business research : JBR
86
Journal of historical research in marketing
86
SpringerLink / Bücher
82
Industrial marketing management : the international journal for industrial and high-tech firms
79
Journal of marketing management : MM
67
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
57
Journal of the Academy of Marketing Science
52
Qualitative market research : an international journal
52
Legends in marketing
40
Journal of management inquiry
38
AMS review : official publication of the Academy of Marketing Science
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
European journal of marketing : EJM
34
Springer eBook Collection / Business and Economics
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Qualitative Marktforschung : Konzepte - Methoden - Analysen
32
History of marketing thought ; Volume 1
28
Lehrbuch
27
Marketing : ZFP ; journal of research and management
27
Journal of macromarketing
25
Journal of marketing
25
History of marketing thought ; Volume 2
24
Journal of marketing research : JMR
24
Review of marketing research
24
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of strategic marketing
19
Major theoretical debates and contemporary issues in marketing theory
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Rethinking the case study in international business and management research
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Australasian marketing journal
16
Gabler Edition Wissenschaft
16
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
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ECONIS (ZBW)
Other ZBW resources
282
USB Cologne (EcoSocSci)
262
RePEc
30
BASE
19
EconStor
19
OLC EcoSci
9
USB Cologne (business full texts)
5
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1
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Saved in:
2
Marketing research : concepts, practices, and cases
Easwaran, Sunanda
-
2006
Persistent link: https://www.econbiz.de/10003417153
Saved in:
3
History of qualitative research methods in marketing
Levy, Sidney J.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 3-16)
.
2006
Persistent link: https://www.econbiz.de/10003445751
Saved in:
4
The etiquette of qualitative research
Ruth, Julie A.
;
Otnes, Cele
- In:
Handbook of qualitative research methods in marketing
,
(pp. 560-572)
.
2006
Persistent link: https://www.econbiz.de/10003446535
Saved in:
5
Using triangulation and multiple case studies to advance relationship marketing theory
Stavros, Constantino
;
Westberg, Kate
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10003876984
Saved in:
6
Qualitative Forschung: zwischen Wissenschaft und Kunst
Meyer, Anton
;
Raffelt, Ursula
- In:
Theorien und Methoden der Betriebswirtschaft : Handbuch …
,
(pp. 317-338)
.
2009
Persistent link: https://www.econbiz.de/10003877186
Saved in:
7
Case Study Approach
Göbel, Fabian
- In:
Theorien und Methoden der Betriebswirtschaft : Handbuch …
,
(pp. 359-376)
.
2009
Persistent link: https://www.econbiz.de/10003877189
Saved in:
8
Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.
;
Elliot, Esi A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
Saved in:
9
Introduction to the special section on interpretive consumer research
Lee, Nick
;
Dobscha, Susan
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
Saved in:
10
The evolution of marketing research
Morosan, Cristian
;
Bowen, John T.
;
Atwood, Morgan
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
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