Narrow search
Showing 1 - 8 of 8
Cover Image
Consumer-based brand equity : comparisons among Americans and South Koreans in the USA and South Koreans in Korea
Jung, Jaehee; Sung, Eun-Young - In: Journal of fashion marketing and management 12 (2008) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10003696348
Cover Image
Brand equity of luxury fashion brands among Chinese and US young female consumers
Jung, Jaehee; Shen, Dong - In: Journal of East-West business 17 (2011) 1, pp. 48-69
Persistent link: https://www.econbiz.de/10009303086
Cover Image
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.; Kim, Hye-shin - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Cover Image
Motivations of market mavens for participating in online communities
Kim, Hye-shin; Jin, Byoungho; Park, Jin Yong - In: International journal of electronic marketing and … 4 (2011) 1, pp. 62-79
Persistent link: https://www.econbiz.de/10009155745
Cover Image
Green brand strategies in the fashion industry : leveraging connections of the consumer, brand, and environmental sustainability
Kim, Hye-Shin; Hall, Martha L. - In: Sustainable fashion supply chain management : from …, (pp. 31-45). 2015
Persistent link: https://www.econbiz.de/10010518715
Cover Image
Sharing personal experiences and online consumer engagement : a case study of Glossier
Paintsil, Ashley; Kim, Hye-Shin - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012803169
Cover Image
Shopping motivations of fashion subscription service consumers
Bhatt, Dipti; Kim, Hye-Shin; Bhatt, Siddharth - In: The international review of retail, distribution and … 31 (2021) 5, pp. 549-565
Persistent link: https://www.econbiz.de/10012697719
Cover Image
The effects of product return effort and recreational shopper identity on future purchase intentions
Kim, Hye-Shin; Yu, Yanan - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 312-326
Persistent link: https://www.econbiz.de/10014291566