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Compassion as the new philosophy of business

Bejou, David - In: Journal of relationship marketing : innovations & … 10 (2011) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10009012726

The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics

Samu, Sridhar; Bhatnagar, Namita - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 237-250

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The impact of smokers' group-membership and activist gender on tolerance for smoking, receptiveness and perceived susceptibility to anti-smoking messages, and likelihood of anti-sm...

Bhatnagar, Namita; Samu, Sridhar - In: Journal of nonprofit & public sector marketing 21 (2009) 2, pp. 113-138

Persistent link: https://www.econbiz.de/10003856315

Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects

Bhatnagar, Namita; Wan, Fang - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 39-50

Persistent link: https://www.econbiz.de/10009241301

A structural equation modeling study of helping behaviour from the perspective of person-by-situation design and feelings

Guo, Wenxia; Huynh, Cam-loi; Bhatnagar, Namita; Sharma, Gopi - In: International review on public and non-profit marketing 8 (2011) 2, pp. 131-148

The existing literature has identified that empathic concern for another person who is in need can induce helping behaviour. However, as people may experience more than one feeling in a given helping situation, it is possible that other feelings (e.g., pride or guilt) may also elicit helping...

Persistent link: https://www.econbiz.de/10009424215

Regulatory fit effects of gender and marketing message content

McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251

Persistent link: https://www.econbiz.de/10009789038

Pro-environment advertising messages : the role of regulatory focus

Bhatnagar, Namita; McKay-Nesbitt, Jane - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10011547919

Examining the impact of applicant smoking and vaping habits in job interviews

Roulin, Nicolas; Bhatnagar, Namita - In: Human relations : towards the integration of the social … 74 (2021) 8, pp. 1211-1239

Persistent link: https://www.econbiz.de/10012587282

Pro-environment advertising messages : the role of regulatory focus

Bhatnagar, Namita; McKay-Nesbitt, Jane - In: Social and environmental issues in advertising, (pp. 4-22). 2017

Persistent link: https://www.econbiz.de/10011591373

Smoking as a job killer : reactions to smokers in personnel selection

Roulin, Nicolas; Bhatnagar, Namita - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 959-972

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