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Website content and design in SME : insights from Portugal

Lopes, Luísa Alexandra; Melão, Nuno Filipe - In: International journal of electronic business 13 (2016/2017) 1, pp. 70-97

Persistent link: https://www.econbiz.de/10011776944

Catch me if you can : online protests on sites powered by user-generated content

Silva, Leiser; Panahi, Hesam - In: Information & management : the internat. journal of … 54 (2017) 1, pp. 103-114

Persistent link: https://www.econbiz.de/10011650500

Erfolgreiche Webtexte : verkaufsstarke Inhalte für Webseiten, Online-Shops und Content Marketing

Forst, Sabrina - 2016 - 2. Auflage

, Werbe- und PR-Texte Die textlichen Bausteine Ihrer Website haben einen enormen Einfluss auf Ihren Erfolg im Internet. Über … Bereiche Ihres Webauftritts erstellen. Teil I des Buches beschäftigt sich mit der Grundausstattung Ihrer Website. Sie erfahren … Ihrer Website Basistexte für Shops und Webseiten Der optische Aufbau von Webtexten Die zielgruppengerechte Leseransprache …

Persistent link: https://www.econbiz.de/10011836310

Can Content Survive Online?

Lichtman, Douglas - 2010

The music, publishing and motion picture industries are each today struggling to identify new business models that might replace existing mechanisms for funding professional content. In this podcast, we consider the legal and strategic roadblocks that might stand in the way. Guests include: Brad...

Persistent link: https://www.econbiz.de/10013142727

Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality

Pandey, Shweta; Chawla, Deepak - In: Journal of internet commerce 15 (2016) 4, pp. 332-352

Persistent link: https://www.econbiz.de/10011636542

Optimization in online content recommendation services : beyond click-through rates

Besbes, Omar; Gur, Yonatan; Zeevi, Assaf - In: Manufacturing & service operations management : M & SOM 18 (2016) 1, pp. 15-33

Persistent link: https://www.econbiz.de/10011437902

Monetization of digital content : drivers of revenue on Q&A platforms

Ye, Hua; Yang, Xueping; Wang, Xinwei; Stratopoulos, … - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 457-483

Persistent link: https://www.econbiz.de/10012624133

Conceptualising digital content marketing for greater consumer brand engagement

Jacob, Mishel Elizabeth; Johnson, Johney - In: Colombo business journal : international journal of … 12 (2021) 2, pp. 80-102

Persistent link: https://www.econbiz.de/10012807643

Online content match-making in B2B markets : application of neural content modeling

Upreti, Bikesh Raj; Huhtala, Juho-Petteri; Tikkanen, … - In: Industrial marketing management : the international … 93 (2021), pp. 32-40

Persistent link: https://www.econbiz.de/10012501934

Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement

Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26

Persistent link: https://www.econbiz.de/10014531704

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