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Ashkanasy, Neal M.
61
Kaiser, Harry M.
60
Septianto, Felix
54
Eisend, Martin
52
Pelsmacker, Patrick de
52
Frey, Bruno S.
45
Gierl, Heribert
41
Taylor, Charles Raymond
41
Winden, Frans A. A. M. van
40
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37
Kirchler, Erich
35
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29
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27
Benhabib, Jess
26
Diehl, Sandra
26
Okazaki, Shintaro
26
Saffer, Henry
26
Yoon, Hye Jin
26
Bruhn, Manfred
25
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24
Kind, Hans Jarle
24
Sethi, Suresh
24
Stafford, Marla Royne
24
Zaccour, Georges
24
Dahlén, Micael
23
Humphrey, Ronald H.
23
Huy, Quy
23
Wilbur, Kenneth C.
23
Yoon, Sukki
23
Ford, John B.
22
Hopfensitz, Astrid
22
Kemp, Elyria
22
Pepels, Werner
22
Siddiqui, Danish Ahmed
22
Terlutter, Ralf
22
Hundhausen, Carl
21
Kinnucan, Henry W.
21
Phau, Ian
21
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National Bureau of Economic Research
91
Springer Fachmedien Wiesbaden
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Zentralausschuss der Werbewirtschaft
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Springer-Verlag GmbH
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Axel-Springer-Verlag
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Edward Elgar Publishing
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IGI Global
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American Marketing Association
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OECD
9
Books on Demand GmbH <Norderstedt>
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Haufe-Lexware GmbH & Co. KG
8
Shaker Verlag
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European Society for Opinion and Marketing Research
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RWI - Leibniz-Institut für Wirtschaftsforschung
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Bundesstelle für Aussenhandelsinformation
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Verlag Dr. Kovač
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Ekonomiska forskningsinstitutet <Stockholm>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Peter Lang GmbH
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4
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American Enterprise Institute for Public Policy Research
3
Association for NeuroPsychoEconomics
3
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Journal of business research : JBR
425
Journal of advertising research
275
International journal of advertising : the review of marketing communications
223
Journal of advertising : official publication of the American Academy of Advertising
211
Journal of retailing and consumer services
210
International journal of advertising : the quarterly review of marketing communications
200
International journal of hospitality management
199
Journal of advertising
185
Psychology & marketing
180
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Journal of business ethics : JOBE
142
Journal of economic psychology : research in economic psychology and behavioral economics
136
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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SpringerLink / Bücher
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114
European journal of marketing : EJM
106
Tourism management : research, policies, practice
106
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
104
Journal of promotion management : JPM
102
Journal of marketing
98
Management science : journal of the Institute for Operations Research and the Management Sciences
96
NBER working paper series
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : innovations in planning and applied research
83
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
European journal of operational research : EJOR
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
International journal of internet marketing and advertising : IJIMA
73
NBER Working Paper
73
Journal of historical research in marketing
72
Working paper / National Bureau of Economic Research, Inc.
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Marketing : ZFP ; journal of research and management
68
Marketing letters : a journal of research in marketing
68
Journal of economic behavior & organization : JEBO
66
Academy of Management journal : AMJ
64
CESifo working papers
64
Jahrbuch der Absatz- und Verbrauchsforschung
63
Journal of travel and tourism marketing
61
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,679
RePEc
1,050
Other ZBW resources
983
EconStor
247
BASE
90
USB Cologne (business full texts)
30
OLC EcoSci
9
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6
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date (oldest first)
1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
8
Emotionale
Werbung
Mattenklott, Axel
- In:
Wirtschaftspsychologie : mit 21 Tabellen
,
(pp. 85-106)
.
2007
Persistent link: https://www.econbiz.de/10003546108
Saved in:
9
Emotions in
advertising
Stewart, David W.
;
Morris, Jon
;
Grover, Aditi
- In:
The Sage handbook of advertising
,
(pp. 120-134)
.
2007
Persistent link: https://www.econbiz.de/10003570230
Saved in:
10
Metaphor in
advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
Saved in:
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