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Marketingmanagement
16,591
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16,312
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3,362
Consumer behaviour
2,558
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1,895
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1,114
Unternehmenserfolg
1,039
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1,036
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858
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773
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773
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745
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739
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700
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700
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Werbung
636
Markenimage
617
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613
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589
Market research
586
Marketingtheorie
549
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537
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41
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Kotler, Philip
100
Bruhn, Manfred
90
Meffert, Heribert
69
Homburg, Christian
67
Pepels, Werner
52
Sheth, Jagdish N.
42
Kirchgeorg, Manfred
40
Keller, Kevin Lane
39
Kumar, V.
38
Esch, Franz-Rudolf
35
Backhaus, Klaus
34
Tomczak, Torsten
34
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Kitchen, Philip J.
30
Kleinaltenkamp, Michael
30
Albers, Sönke
29
Vrontis, Demetris
29
Kerin, Roger A.
27
Burmann, Christoph
26
Berndt, Ralph
25
Kuß, Alfred
25
O'Cass, Aron
25
Piercy, Nigel
25
Melewar, T. C.
23
Reinecke, Sven
23
Balmer, John M. T.
22
Diller, Hermann
22
Fritz, Wolfgang
22
Hinson, Robert
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
McDonald, Malcolm
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Belz, Christian
20
Hult, G. Tomas M.
20
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Springer Fachmedien Wiesbaden
61
American Marketing Association
59
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Verlag Franz Vahlen
12
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Springer Gabler <Firma>
4
Springer-Verlag GmbH
4
W. Kohlhammer GmbH
4
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Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
202
Journal of strategic marketing
194
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
123
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
110
Journal of marketing communications
106
Journal of marketing
99
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Psychology & marketing
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
663
Other ZBW resources
249
RePEc
49
EconStor
23
BASE
6
USB Cologne (business full texts)
5
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1
A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil
;
Butler, Patrick
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
Saved in:
2
Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan
;
Dikmen, Asli
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011312103
Saved in:
3
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin
;
Brandi, Wesley
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
Saved in:
4
Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal
;
Zhakanova, Aliya
;
Emeagwali, …
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
Saved in:
5
Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
6
Expecting transformation of marketing during the post-pandemic new normal : qualitative research of marketing managers in Georgia
Gigauri, Iza
;
Djakeli, Kakhaber
- In:
International journal of sustainable economies …
10
(
2021
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012799934
Saved in:
7
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
8
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
9
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
10
The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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