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Marketing metrics : a meta-synthesis
Uzma, Shigufta Hena - In: International journal of business excellence 14 (2018) 2, pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
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Brand equity and firm risk : an empirical investigation in an emerging market
Yildiz, Yilmaz; Camgoz, Selin Metin - In: Emerging markets, finance & trade : a journal of the … 55 (2019) 1, pp. 218-235
Persistent link: https://www.econbiz.de/10012210467
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Marketing Performance : Messen - Analysieren - Optimieren
Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002934089
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Marketing Performance : Messen — Analysieren — Optimieren
Bauer, Hans H. (contributor);  … - 2006
Einführung: Performance Management und Measurement im Marketing -- Einführung: Performance Management und Measurement im Marketing -- Marketing Performance Management -- Wertorientiertes Kundenmanagement -- Wertorientiertes Markenmanagement -- Unternehmenswert-Management -- Wirkungen der...
Persistent link: https://www.econbiz.de/10014014280
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Instrumente für ein wertorientiertes Markenmanagement
Dastig, Martin - In: Customer Management : Vertriebs- und Servicekonzepte …, (pp. 291-311). 2011
Persistent link: https://www.econbiz.de/10009426838
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The role of social media and brand equity during a product recall crisis : a shareholder value perspective
Hsu, Liwu; Lawrence, Benjamin - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10011490811
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Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
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The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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Brands Matter : An Empirical Demonstration of the Creation of Shareholder Value Through Brands
Madden, Thomas; Fehle, Frank; Fournier, Susan - 2004
Past research has shown a correlation between measures of brand equity and stock price. However, these results are not sufficient to conclude that branding creates shareholder value. Using time-honored models from the discipline of finance, this paper specifies, and subsequently tests, the...
Persistent link: https://www.econbiz.de/10014103719