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ECONIS (ZBW)
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Using childhood memories to gain insight into brand meaning
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10003557054
Saved in:
2
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
3
Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 688-697
Persistent link: https://www.econbiz.de/10008747687
Saved in:
4
Can advertising change memory for even a really discrepant experience? : paradigm issues in the study of postexperience advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 210-226
Persistent link: https://www.econbiz.de/10009671481
Saved in:
5
Fuzzy trace theory and "smart" false memories : implications for advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Brainerd, Charles
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010344098
Saved in:
6
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
7
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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8
The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Wansink, Brian
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 240-254
Persistent link: https://www.econbiz.de/10011885020
Saved in:
9
Cultivating appreciation of hedonic products : a synesthetic approach to marketing
LaTour, Kathryn A.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 263-267
Persistent link: https://www.econbiz.de/10012118861
Saved in:
10
Blackjack in the kitchen : understanding online versus casino gambling
Cotte, June
;
LaTour, Kathryn A.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 742-758
Persistent link: https://www.econbiz.de/10003807413
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