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Advertising
75
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75
Consumer behaviour
50
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Advertising effects
49
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49
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Taylor, Charles Raymond
115
Okazaki, Shintaro
73
Mueller, Barbara
43
Taylor, Charles Robert
38
Diehl, Sandra
22
Taylor, Charles R.
15
Terlutter, Ralf
14
Hirose, Morikazu
6
Schwaiger, Manfred
6
Campo, Sara
5
Capella, Michael L.
5
Ko, Eunju
5
Koinig, Isabell
5
Lee, Doo-Hee
5
Müller, Barbara
5
Pelsmacker, Patrick de
5
Sarstedt, Marko
5
Wolter, Stefan C.
5
Dahl, Stephan
4
Eagle, Lynne C.
4
Kim, Juran
4
Li, Hairong
4
Mueller, Sophia
4
Navarro, Angeles
4
Bowen, C. Luke
3
Choi, Yung Kyun
3
Costello, John P.
3
Plangger, Kirk
3
Raithel, Sascha
3
Sarkees, Matthew E.
3
West, Douglas C.
3
Yoon, Sukki
3
Zou, Shaoming
3
Škapa, Radoslav
3
Bang, Hae-kyong
2
Beattie, Bruce R.
2
Eisend, Martin
2
Ford, John B.
2
Franke, George R.
2
Henseler, Jörg
2
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ICORIA <9, 2010, Madrid>
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International journal of advertising : the quarterly review of marketing communications
33
International journal of advertising : the review of marketing communications
27
Journal of business research : JBR
13
Journal of advertising research
10
Journal of advertising : official publication of the American Academy of Advertising
9
Advances in international marketing
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
SpringerLink / Bücher
5
American journal of agricultural economics
4
Breaking new ground in theory and practice
4
Cross-cultural buyer behavior
4
Journal of advertising
4
Journal of current issues and research in advertising
4
Measurement and research methods in international marketing
4
Psychology & marketing
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The SAGE handbook of marketing ethics
4
Conference Board report
3
Cutting edge international research
3
Handbook of research on international advertising
3
International advertising and communication : current insights and empirical findings
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
2
Advertising theory
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European Advertising Academy
2
International journal of consumer studies
2
International marketing ; Vol. 2
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of electronic commerce research : JECR
2
Journal of international marketing
2
Journal of the Academy of Marketing Science
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Media and convergence management
2
New directions in international advertising research
2
The service industries journal
2
Western journal of agricultural economics : WJAE
2
AFPC policy research report
1
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ECONIS (ZBW)
OLC EcoSci
84
Other ZBW resources
27
RePEc
23
USB Cologne (EcoSocSci)
13
EconStor
3
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1
Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Advertising theory
,
(pp. 149-161)
.
2012
Persistent link: https://www.econbiz.de/10009524183
Saved in:
2
Convergence in global markets : the great standardization versus localization debate is (finally) put to rest
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Media and convergence management
,
(pp. 89-105)
.
2013
Persistent link: https://www.econbiz.de/10009767989
Saved in:
3
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
4
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
Saved in:
5
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
6
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
Saved in:
7
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
8
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro
;
Taylor, Charles Raymond
;
Doh, Jonathan P.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
Saved in:
9
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
10
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
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