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The persuasive effect of volunteering negative information in advertising
Swanson, Lauren A. - 1983
Persistent link: https://www.econbiz.de/10000734132
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Konsumentspørsm°al i lokale medier
1989
Persistent link: https://www.econbiz.de/10000804615
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Unfairness and deception in appliance markets
Morley, John F. - 1986
Persistent link: https://www.econbiz.de/10000780651
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Publicité, information, communication, relations publiques ; bibliographie
Bibliothèque centrale (Fonds Quetelet) - 1974
Persistent link: https://www.econbiz.de/10000629563
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The economics of information intermediaries
Sass, Tim Roger - 1984
Persistent link: https://www.econbiz.de/10000687012
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Measurement of communication in advertising
Orwell, S. J. - In: Research in advertising. (5. Annual Conference of the …, (pp. 53-61). 1963
Persistent link: https://www.econbiz.de/10003646231
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Viewer sampling and quality signaling in a television market
Çelik, Levent - 2008
Persistent link: https://www.econbiz.de/10003769994
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The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh; Tsai, Chia-ching; Cheng, Yin-hui; … - In: Journal of business and psychology 24 (2009) 4, pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
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Psychological aspects of communication research
Jones, Gwynne H. - In: Research in advertising. (5. Annual Conference of the …, (pp. 43-51). 1963
Persistent link: https://www.econbiz.de/10003591829
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Kommunikation im Zeitalter der Informationsüberlastung
Kroeber-Riel, Werner - In: Marketing : ZFP ; journal of research and management 10 (1988) 3, pp. 182-189
Persistent link: https://www.econbiz.de/10003609232