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Kotler, Philip
100
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90
Meffert, Heribert
69
Homburg, Christian
67
Pepels, Werner
52
Sheth, Jagdish N.
42
Kirchgeorg, Manfred
40
Keller, Kevin Lane
39
Kumar, V.
39
Esch, Franz-Rudolf
35
Backhaus, Klaus
34
Tomczak, Torsten
34
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
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30
Kleinaltenkamp, Michael
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Albers, Sönke
29
Vrontis, Demetris
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Kerin, Roger A.
27
Burmann, Christoph
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Berndt, Ralph
25
Kuß, Alfred
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O'Cass, Aron
25
Piercy, Nigel
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Melewar, T. C.
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Diller, Hermann
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Fritz, Wolfgang
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Hinson, Robert
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Morgan, Neil A.
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Reinecke, Sven
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Varadarajan, Rajan
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Armstrong, Gary
21
Fantapié Altobelli, Claudia
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Hartley, Steven W.
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McDonald, Malcolm
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Rajagopal
21
Schultz, Don E.
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Belz, Christian
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Hult, G. Tomas M.
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Springer Fachmedien Wiesbaden
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Verlag Franz Vahlen
12
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
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Harvard Graduate School of Business Administration
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Chartered Institute of Marketing
7
Information Resources Management Association
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National Bureau of Economic Research
7
NetLibrary, Inc
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UVK Verlagsgesellschaft mbH
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AMACOM
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American Management Association
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Edward Elgar Publishing
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Springer Gabler <Firma>
4
Springer-Verlag GmbH
4
W. Kohlhammer GmbH
4
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
203
Journal of strategic marketing
194
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
123
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
110
Journal of marketing communications
106
Journal of marketing
100
Marketing intelligence & planning
88
Journal of retailing and consumer services
81
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Psychology & marketing
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
662
EconStor
18
USB Cologne (business full texts)
5
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1
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1
Competition and marketing strategies in the pharmaceutical industry
Slatter, Stuart S.
;
Slatter, Stuart St. P.
-
1977
Persistent link: https://www.econbiz.de/10000001252
Saved in:
2
Nonprofit-Marketing von Entwicklungshilfe-Organisationen : Grundlagen ; Strategie ; Maßnahmen
Cooper, Katrin
-
1994
Persistent link: https://www.econbiz.de/10000882954
Saved in:
3
Marktteilnehmerstrategien von Buchverlagen
Höber, Martina
-
1992
Persistent link: https://www.econbiz.de/10000883155
Saved in:
4
Marketing im mittleren Damenoberbekleidungsmarkt
Akbar, Nagila
-
1993
Persistent link: https://www.econbiz.de/10000883624
Saved in:
5
Einsatz neuronaler Netze im Pharmamarketing
Sink, Klaus
-
1992
Persistent link: https://www.econbiz.de/10000883638
Saved in:
6
Dialogmarketing : theoretische Fundierung, Leistungsmerkmale und Gestaltungsansätze
Schleuning, Christian
-
1994
Persistent link: https://www.econbiz.de/10000885002
Saved in:
7
Market oriented isn't enough : build a learning organization ; commentary
Slater, Stanley F.
;
Narver, John C.
-
1994
Persistent link: https://www.econbiz.de/10000886771
Saved in:
8
Die Entwicklung eines marktfähigen Umweltschutz-Marketing-Konzeptes für das mittelständische Einzelhandelsunternehmen
Roggendorf-Riedel, Ingolf
(
contributor
)
-
1991
Persistent link: https://www.econbiz.de/10000887286
Saved in:
9
Strukturwandel des japanischen Distributionssystems : Konsequenzen für das vertikale Marketing in Japan
Gottschlich, Hendrik
-
1994
Persistent link: https://www.econbiz.de/10000887445
Saved in:
10
Erschließung eines neuen Marktsegments im Lebensmittelmarkt vor dem Hintergrund des systemorientierten Marketing : dargestellt am Beispiel von Low-calory-Fertiggerichten
Baumann, Ernst J.
-
1994
Persistent link: https://www.econbiz.de/10000887681
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