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The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
IO-Management-Zeitschrift
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Produktportfoliomanagement
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Harvard-Business-Manager : das Wissen der Besten
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International journal of manufacturing technology and management
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New Products, new profits : Company experiences in new product planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Entwicklung eines Modells zur Absatzprognose in frühen Phasen der Produktentstehung
Henrichsmeier, Stefan
-
1998
Persistent link: https://www.econbiz.de/10000654896
Saved in:
2
Competition and product management : can the product life cycle help?
Onkvisit, Sak
;
Shaw, John J.
- In:
Business horizons
29
(
1986
)
4
,
pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
Saved in:
3
New product forecasting : an applied approach
Kahn, Kenneth B.
-
2006
Persistent link: https://www.econbiz.de/10003283377
Saved in:
4
New products management
Crawford, C. Merle
;
Di Benedetto, C. Anthony
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008824800
Saved in:
5
Eating the big fish : how challenger brands can compete against brand leaders
Morgan, Adam
-
2009
-
2nd ed., [rev. & expanded]
Persistent link: https://www.econbiz.de/10003711615
Saved in:
6
Creating innovative products and services : the FORTH innovation method
Van Wulfen, Gijs
-
2011
Persistent link: https://www.econbiz.de/10008936517
Saved in:
7
Maintaining the product portfolio : the commercial development concept
American Management Association / Research and …
-
1960
Persistent link: https://www.econbiz.de/10003024705
Saved in:
8
Portfolio management for new products
Cooper, Robert G.
;
Edgett, Scott J.
;
Kleinschmidt, Elko J.
-
2001
-
2. ed., 1. print.
Persistent link: https://www.econbiz.de/10001665692
Saved in:
9
The PDMA handbook of new product development
Kahn, Kenneth B.
(
ed.
)
-
2005
-
2. ed., completely rev. and updated
Persistent link: https://www.econbiz.de/10001902047
Saved in:
10
The option approach to the new product development process
Lint, Leendert Johan Onno
;
Pennings, Enrico
-
1999
Persistent link: https://www.econbiz.de/10001433321
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