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Handbook of brand relationship...
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Consumer behaviour
38
Konsumentenverhalten
38
Brand management
27
Markenführung
27
Brand image
16
Markenimage
16
Brand
12
Markenartikel
12
Beziehungsmarketing
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
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7
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Theorie
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Theory
4
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Information value
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Online-Marketing
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Bibliometrics
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Bibliometrie
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Brand attachment
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Brand extension
2
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Customer satisfaction
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Information behaviour
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21
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50
Article
33
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10
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English
81
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MacInnis, Deborah J.
82
Park, C. Whan
22
Weiss, Allen M.
9
Priester, Joseph R.
7
Eisingerich, Andreas B
6
Chun, HaeEun Helen
5
Folkes, Valerie S.
5
Patrick, Vanessa
5
Tellis, Gerard J.
5
Jaworski, Bernard J.
4
Lurie, Nicholas H.
4
Park, C.W
4
de Mello, Gustavo
4
Patrick, Vanessa M.
3
Porath, Christine
3
Priester, Joseph
3
Bechara, Antoine
2
Belk, Russell W.
2
Botti, Simona
2
Chandy, Rajesh K.
2
Diehl, Kristin
2
Folkes, Valerie
2
Hoyer, Wayne D.
2
Iacobucci, Dawn
2
Lehmann, Donald R.
2
Lynch, John G.
2
Pechmann, Cornelia
2
Rao, Ambar G.
2
Reimann, Martin
2
Stewart, David W.
2
Thaivanich, Pattana
2
Tirunillai, Seshadri
2
Yadav, Manjit S.
2
Zhang, Yanwei
2
Anderson, Erin
1
Arnould, Eric J.
1
Batra, Rajeev
1
Brei, Diann
1
Cavanaugh, Lisa A.
1
Ceylan, Gizem
1
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Society for Consumer Psychology
1
Society for Consumer Psychology.
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Journal of marketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Foundations and trends in marketing : FTMKT
2
Handbook of brand relationships
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marshall School of Business Working Paper
2
Report / Marketing Science Institute
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and Consumer Psychology
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Handbook on brand and experience management
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Marketing Science Working Paper Series
1
Marketing strategy processes and tools
1
Measuring and managing brands
1
Review of Marketing Research
1
Review of Marketing Research Ser
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
OLC EcoSci
18
RePEc
9
USB Cologne (EcoSocSci)
9
Other ZBW resources
1
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1
"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
Saved in:
2
A framework for conceptual contributions in marketing
MacInnis, Deborah J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 136-154
Persistent link: https://www.econbiz.de/10009270891
Saved in:
3
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
Saved in:
4
Listening to strangers : whose responses are valuable, valuable are they, and why?
Weiss, Allen M.
;
Lurie, Nicholas H.
;
MacInnis, Deborah J.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 425-436
Persistent link: https://www.econbiz.de/10003756190
Saved in:
5
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
6
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
7
Consumer behavior
Hoyer, Wayne D.
;
MacInnis, Deborah J.
-
2007
-
4. ed., student ed.
Persistent link: https://www.econbiz.de/10003309208
Saved in:
8
Generating competitive intelligence in organizations
Jaworski, Bernard J.
;
MacInnis, Deborah J.
;
Kohli, Ajay …
-
2009
Persistent link: https://www.econbiz.de/10003836073
Saved in:
9
Affective forecasting and self-control : why anticipating pride wins over anticipating shame in a self-regulation context
Patrick, Vanessa M.
;
Chun, HaeEun Helen
;
MacInnis, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 537-545
Persistent link: https://www.econbiz.de/10003884456
Saved in:
10
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
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