Narrow search
Showing 1 - 10 of 12
Cover Image
Getting "Customer lock on" through innovation in services
VanDerMerwe, Sandra - In: Service innovation : organizational responses to …, (pp. 55-80). 2003
Persistent link: https://www.econbiz.de/10003566861
Cover Image
Capturing lifetime customer value : beyond CRM to customer stretch
Vandermerwe, Sandra - In: Financial Times handbook of management, (pp. 431-443). 2001
Persistent link: https://www.econbiz.de/10002988402
Cover Image
Capturing growth through lifetime customer value
Vandermerwe, Sandra - In: Financial times handbook of management, (pp. 371-382). 2004
Persistent link: https://www.econbiz.de/10002755882
Cover Image
Becoming a customer "owning" corporation
Vandermerwe, Sandra - In: Developing strategies for competitive advantage, (pp. 39-62). 1999
Persistent link: https://www.econbiz.de/10001648538
Cover Image
Breaking through : implementing customer focus in enterprises
Vandermerwe, Sandra - 2004
Persistent link: https://www.econbiz.de/10001950119
Cover Image
South African marketing strategy : text & cases
Vandermerwe, Sandra - 1975
Persistent link: https://www.econbiz.de/10000546721
Cover Image
Services marketing : a European perspective
Lovelock, Christopher H.; Vandermerwe, Sandra; Lewis, … - 1998
Persistent link: https://www.econbiz.de/10000671595
Cover Image
The internationalisation of services
VanDerMerwe, Sandra - In: The service industries journal 9 (1989) 1, pp. 79-93
Persistent link: https://www.econbiz.de/10001077525
Cover Image
Servitization of business : adding value by adding services
VanDerMerwe, Sandra - In: European management journal 6 (1988) 4, pp. 314-324
Persistent link: https://www.econbiz.de/10001058507
Cover Image
GRAMPIES: a new breed of consumers comes of age
VanDerMerwe, Sandra - In: Business horizons 30 (1987) 6, pp. 14-19
Persistent link: https://www.econbiz.de/10001060228