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THE CUSTOMER - Getting the Mos...
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Beziehungsmarketing
106
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106
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58
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47
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Kumar, V.
219
Reinartz, Werner J.
76
Kumar, Vikas
25
Thomas, Jacquelyn S.
20
Kumar, Vimal
19
Venkatesan, Rajkumar
18
Petersen, J. Andrew
14
Shah, Denish
14
Leone, Robert P.
12
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11
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11
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10
Day, George S.
10
Krafft, Manfred
10
Mittal, Ankesh
10
Rajan, Bharath
10
Gupta, Shaphali
9
Verma, Pratima
9
Wiegand, Nico
8
Pansari, Anita
7
Sunder, Sarang
7
Reimann, Martin
6
Schilke, Oliver
6
Srivastava, Rajendra Krishan
6
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5
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5
Lai, Kuei-Kuei
5
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5
Becker, Maren
4
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4
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4
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4
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4
Sood, Ashish
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3
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Journal of marketing
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13
Harvard-Business-Manager : das Wissen der Besten
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Homo oeconomicus
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ECONIS (ZBW)
OLC EcoSci
114
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Balancing acquisition and retention resources to maximize customer profitability
Reinartz, Werner J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379250
Saved in:
2
Holen Sie mehr aus Ihren Kunden heraus : mit diesem mathematischen Modell können Sie die richtigen Ausgaben pro Kunden berechnen, um eine optimale Rendite zu erwirtschaften
Thomas, Jacquelyn S.
;
Reinartz, Werner J.
;
Kumar, V.
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 28-36)
.
2007
Persistent link: https://www.econbiz.de/10003545053
Saved in:
3
Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
Saved in:
4
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
5
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
6
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
7
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
8
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
9
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009665779
Saved in:
10
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
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