Narrow search
Showing 1 - 10 of 53
Cover Image
Consumer ethnocentrism : construction and validation of the CETSCALE
Shimp, Terence A. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 280-289
Persistent link: https://www.econbiz.de/10001029634
Cover Image
Promotion management and marketing communications
Shimp, Terence A. - 1989 - 2. ed
Persistent link: https://www.econbiz.de/10000782365
Cover Image
Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10000617439
Cover Image
Integrated marketing communications in advertising and promotion
Shimp, Terence A. - 2010 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003817018
Cover Image
New earth sastra for harmonic globalization and sustainable development
Sharma, Subhash - In: IIMS journal of management science 12 (2021) 3, pp. 163-170
Persistent link: https://www.econbiz.de/10013253730
Cover Image
Applied multivariate techniques
Sharma, Subhash - 1996
Persistent link: https://www.econbiz.de/10000543599
Cover Image
New approaches to management research and knowledge building : division, d-vision and direct vision approaches and their convergence
Sharma, Subhash - In: Knowledge economy : the Indian challenge, (pp. 83-90). 2009
Persistent link: https://www.econbiz.de/10003806007
Cover Image
World development : a critical appraisal from sustainability perspective
Sharma, Subhash - In: Journal of social and economic development 13 (2011) 2, pp. 189-206
Persistent link: https://www.econbiz.de/10009511930
Cover Image
Radical Change Management (RCM) : from managing pyramids to managing in chaos
Sharma, Subhash - In: Paradigm : the journal of Institute of Management Technology 6 (2002) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10003626030
Cover Image
Early warning indicators of business failure
Sharma, Subhash - In: Journal of marketing 44 (1980) 4, pp. 80-89
Persistent link: https://www.econbiz.de/10002800533