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Semantic anchoring in sequential evaluations of vices and virtues
Chernev, Alexander
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 761-774
Persistent link: https://www.econbiz.de/10008856984
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The role of purchase quantity in assortment choice : the quantity-matching heuristic
Chernev, Alexander
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003707179
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3
When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
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Product assortment and consumer choice : an interdisciplinary review
Chernev, Alexander
-
2012
Persistent link: https://www.econbiz.de/10009549036
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5
Begrenzt rational
Chernev, Alexander
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
10
,
pp. 16-17
Persistent link: https://www.econbiz.de/10009619152
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Essential marketing : frameworks and concepts ; a reference guide to marketing analysis
Chernev, Alexander
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003274178
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7
The Dieter's Paradox
Chernev, Alexander
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
2
,
pp. 178-183
Persistent link: https://www.econbiz.de/10009127087
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The framework for marketing management
Chernev, Alexander
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 33-50)
.
2023
Persistent link: https://www.econbiz.de/10014283151
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9
Building strong brands
Chernev, Alexander
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 169-187)
.
2023
Persistent link: https://www.econbiz.de/10014283165
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10
Assortment size and option attractiveness in consumer choice among retailers
Chernev, Alexander
;
Hamilton, Ryan
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 410-420
Persistent link: https://www.econbiz.de/10003867363
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