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Integrated marketing communications and the emerging role of the website
Gruen, Thomas W.
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 175-192)
.
2005
Persistent link: https://www.econbiz.de/10003247663
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Membership customers and relationship marketing
Gruen, Thomas W.
- In:
Handbook of relationship marketing
,
(pp. 355-380)
.
2000
Persistent link: https://www.econbiz.de/10001559327
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Reseller adoption of manufacturers' e-business tools : the impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Osmonbekov, Talai
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 217-223
Persistent link: https://www.econbiz.de/10003959538
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Can marijuana counter-marketing prevent underage use? : analyzing youth response to Colorado’s "don’t be a lab rat" campaign
Sukle, Mike
;
Schultz, Dan
;
Czaplewski, Andrew J.
;
Key, …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 456-471
Persistent link: https://www.econbiz.de/10012813780
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Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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7
Brand activism change agents : strategic storytelling for impact and authenticity
Key, Thomas Martin
;
Keel, Astrid L.
;
Czaplewski, Andrew J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1339-1355
Persistent link: https://www.econbiz.de/10014553087
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8
The role of perceived control in customer value cocreation and service recovery evaluation
Guo, Lin
;
Lotz, Sherry L.
;
Tang, Chuanyi
;
Gruen, Thomas W.
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011433138
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9
Socializing to co-produce : pathways to consumers’ financial well-being
Guo, Lin
;
Arnould, Eric J.
;
Gruen, Thomas W.
;
Tang, Chuanyi
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10010203494
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10
Value attenuation and retail out-of-stocks : a service-dominant logic perspective
Ehrenthal, Joachim
;
Gruen, Thomas W.
;
Hofstetter, Joerg S.
- In:
International journal of physical distribution & …
44
(
2014
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10010259596
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