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Using case studies in university-level marketing education
Brennan, Ross
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 467-473
Persistent link: https://www.econbiz.de/10009526344
Saved in:
2
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
3
Reflecting on experiential learning in marketing education
Brennan, Ross
- In:
The marketing review
14
(
2014
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10010385805
Saved in:
4
A perspective on EEC telecommunications policy
Brennan, Ross
- In:
The Business economist
20
(
1989
)
3
,
pp. 29-37
Persistent link: https://www.econbiz.de/10001075399
Saved in:
5
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
6
Exploring the implementation of ethics in UK accounting programs
Ghaffari, Firoozeh
;
Kyriacou, Orthodoxia
;
Brennan, Ross
- In:
Issues in accounting education
23
(
2008
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10003729224
Saved in:
7
Medicalization and marketing
Brennan, Ross
;
Eagle, Lynne C.
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
Saved in:
8
Complementary and alternative medicine : shaping a marketing research agenda
Vos, Lynn
;
Brennan, Ross
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 349-364
Persistent link: https://www.econbiz.de/10003989434
Saved in:
9
Doing business in China : is the importance of guanxi diminishing?
Wilson, Jonathan
;
Brennan, Ross
- In:
European business review : EBR ; the official journal …
22
(
2010
)
6
,
pp. 652-665
Persistent link: https://www.econbiz.de/10008779291
Saved in:
10
Regulation of nutrition and health claims in advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
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