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Marketing Research in the Cour...
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Marktforschung
54
Theorie
26
Theory
26
Market research
19
Vereinigte Staaten
19
Conjoint analysis
18
Conjoint-Analyse
18
Marketing theory
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14
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14
Marketingmanagement
14
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11
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10
Werbung
10
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9
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8
Paul E. Green
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Betriebswirtschaftliche Entscheidungen
7
International marketing
7
Internationales Marketing
7
Market segmentation
7
Marktsegmentierung
7
Advertising
6
Multivariate Analyse
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Multivariate analysis
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Absatz
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Scientific method
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Wissenschaftliche Methode
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Absatztheorie
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Advertising effects
4
Betriebsmaterialwirtschaft
4
Betriebsplanung
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Business network
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Entscheidung
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Festschrift
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English
106
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95
German
1
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Green, Paul E.
111
Wind, Yoram
91
Krieger, Abba M.
22
Sheth, Jagdish N.
16
Robinson, Patrick J.
13
Carmone, Frank J.
10
DeSarbo, Wayne S.
8
Douglas, Susan P.
8
Mahajan, Vijay
8
Rao, Vithala R.
8
Frank, Ronald E.
7
Carroll, J. Douglas
6
Samuel-Cahn, Ester
6
Carroll, J.
5
Wind, Yoram (Jerry)
5
Claycamp, Henry J.
4
DeSarbo, Wayne
3
FitzRoy, Peter T.
3
Halbert, Michael H.
3
Jain, Arun K.
3
Pollak, Moshe
3
Sharp, Byron
3
Srinivasan, V.
3
Tull, Donald S.
3
Alderson, Wroe
2
Fung, William K.
2
Gastwirth, Joseph L.
2
Goldberg, Stephen M.
2
Gross, Irwin
2
Hauser, John R.
2
Hu, Ye
2
Kleindorfer, Paul R.
2
Kotler, Philip
2
Lodish, Leonard M.
2
Massy, William F.
2
Moskowitz, Howard R.
2
Nicosia, Francesco M.
2
Reibstein, David J.
2
Robertson, Thomas S.
2
Sieber jr., Harry F.
2
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Marketing Science Institute
4
American Marketing Association
1
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
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Legends in marketing
17
Journal of marketing research : JMR
14
Fundamentals of marketing research ; Vol. 6
10
Journal of marketing
8
Journal of advertising research
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Business horizons
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing models : quantitative and behavioral
3
New-product forecasting : models and applications
3
The journal of business : B
3
Applications of the sciences in marketing management
2
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Decision sciences : DS
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Journal of business research : JBR
2
Marketing management and strategy : a reader
2
Prentice-Hall foundations of marketing series
2
Prentice-Hall international series in management
2
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
Advertising management
1
Consumer and industrial buying behavior
1
Continuing to broaden the marketing concept : making the world a better place
1
Corporate strategy and product innovation
1
Decision Sciences
1
Does marketing need reform? : fresh perspectives on the future
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Editor's series in marketing
1
Editorʹs Series in Marketing
1
Effects of globalization on the firm
1
Entscheidungshilfen im Marketing
1
Evolution of innovation management : trends in an international context
1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Financial times handbook of management
1
Harvard business review : HBR
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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ECONIS (ZBW)
RePEc
44
OLC EcoSci
36
USB Cologne (EcoSocSci)
27
Other ZBW resources
6
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Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
2
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
3
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
4
A consumer-based approach to designing product line extensions
Green, Paul E.
- In:
The journal of product innovation management : an …
4
(
1987
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10001046014
Saved in:
5
Thirty years of conjoint analysis : reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
-
2009
Persistent link: https://www.econbiz.de/10003794516
Saved in:
6
Segmenting markets with conjoint analysis
Green, Paul E.
;
Krieger, Abba M.
-
2007
Persistent link: https://www.econbiz.de/10003541527
Saved in:
7
Thirty years of conjoint analysis: reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 117-139)
.
2004
Persistent link: https://www.econbiz.de/10003243563
Saved in:
8
Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 169-199)
.
2004
Persistent link: https://www.econbiz.de/10003243607
Saved in:
9
Individualized hybrid models for conjoint analysis
Green, Paul E.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
Saved in:
10
A hybrid conjoint model for price-demand estimation
Green, Paul E.
- In:
European journal of operational research : EJOR
1
(
1990
),
pp. 28-38
Persistent link: https://www.econbiz.de/10001082862
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