//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An Advertising Test of the Wor...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
15
Konsumentenverhalten
15
Marketing theory
11
Marketingtheorie
11
USA
11
United States
10
Advertising effects
8
Werbewirkung
8
Marketing
7
Werbung
7
Advertising
6
Bibliometrics
5
Bibliometrie
5
Marketing management
5
Marketingmanagement
5
Theorie
5
Theory
5
Brand management
4
Business ethics
4
Ethics
4
Ethik
4
Markenführung
4
Market research
4
Marktforschung
4
Unternehmensethik
4
Brand
3
Brand image
3
E-commerce
3
Economic ethics
3
Electronic Commerce
3
Markenartikel
3
Markenimage
3
Wirtschaftsethik
3
Advertising industry
2
Artificial intelligence
2
Beziehungsmarketing
2
Children
2
China
2
Comparison
2
Decision theory
2
more ...
less ...
Online availability
All
Undetermined
29
Free
3
Type of publication
All
Article
81
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
68
Aufsatz in Zeitschrift
68
Aufsatz im Buch
10
Book section
10
Reprint
10
Aufsatzsammlung
4
Systematic review
2
Übersichtsarbeit
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
89
Undetermined
2
Author
All
Hyman, Michael R.
58
Zinkhan, George M.
32
Kostyk, Alena
12
Sierra, Jeremy J.
10
O'Shaughnessy, John
6
Tadajewski, Mark
6
Trafimow, David
5
Yan, Qiang
5
Zhou, Wenkai
4
Hollenbeck, Candice R.
3
Shabbir, Haseeb
3
Shabbir, Haseeb A.
3
Song, Ji Hee
3
Yang, Zhilin
3
Good, Megan C.
2
Goudge, Darrell
2
Hollenbeck, Candice
2
Kwak, Hyokjin
2
LaTour, Kathryn A.
2
LaTour, Michael S.
2
Lee, Dongdae
2
Li, Gang
2
Martin, Claude R.
2
Munim, Ziaul Haque
2
Niculescu, Mihai
2
Paas, Leo
2
Pereira, Arun
2
Peters, Cara
2
Turri, Anna M.
2
Wang, Cong
2
Wang, Tonghui
2
Xu, Lina
2
Zhou, Xinyue
2
Aguirre, Grant
1
Aguirre, Grant C.
1
Andras, Trina Larsen
1
Arnould, Eric J.
1
Austin, Caroline Graham
1
Beldona, Srikanth
1
Burrell, Gibson
1
more ...
less ...
Published in...
All
Journal of business research : JBR
13
Sage library in marketing
6
International journal of market research
3
Journal of business ethics : JBE
3
Journal of macromarketing
3
Journal of marketing
3
Journal of marketing management : MM
3
International journal of emerging markets
2
Journal of consumer marketing
2
Journal of marketing theory and practice
2
(McGraw-Hill, Irwin series in marketing)
1
Advances in business marketing : a research annual
1
Advertising, promotion, and new media
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business horizons
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Glocal marketing : think globally and act locally
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
International marketing ; Vol. V
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of education for business
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research : JMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
100
RePEc
26
Other ZBW resources
21
USB Cologne (EcoSocSci)
2
EconStor
1
Showing
1
-
10
of
91
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dynamics of effective corrupt leadership : lessons from Rafik Hariri's political career in Lebanon
Neal, Mark W.
;
Tansey, Richard
- In:
The leadership quarterly : LQ ; an international …
21
(
2010
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10003956410
Saved in:
2
The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R.
- In:
Journal of business research : JBR
16
(
1988
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003584195
Saved in:
3
International marketing ethics
Zinkhan, George M.
- In:
Glocal marketing : think globally and act locally
,
(pp. 277-294)
.
2009
Persistent link: https://www.econbiz.de/10003884883
Saved in:
4
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2008
Persistent link: https://www.econbiz.de/10003611094
Saved in:
5
"Pets and not pets" : three poems
Zinkhan, George M.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 581-582
Persistent link: https://www.econbiz.de/10003709414
Saved in:
6
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
Saved in:
7
Copy testing industrial advertising : methods and measures
Zinkhan, George M.
- In:
Advances in business marketing : a research annual
1
(
1986
),
pp. 259-280
Persistent link: https://www.econbiz.de/10001089417
Saved in:
8
Editorial: Anti-consumption: an overview and research agenda
Lee, Michael S. W.
;
Fernandez, Karen V.
;
Hyman, Michael R.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10003810497
Saved in:
9
In search of value : a model of wagering intentions
Sierra, Jeremy J.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003867497
Saved in:
10
Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->