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Consumer behaviour
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Goldsmith, Ronald E.
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Tsiotsou, Rodoula H.
4
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3
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Lu, Xiaojing
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Journal of retailing and consumer services
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International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Strategic marketing in tourism services
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
OLC EcoSci
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
5
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Internal marketing : your company's next stage of growth
Cahill, Dennis J.
-
2016
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011536360
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2
Lifestyle market segmentation
Cahill, Dennis J.
-
2006
Persistent link: https://www.econbiz.de/10003212033
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3
Spurious response error in a new product survey
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
17
(
1988
)
3
,
pp. 271-281
Persistent link: https://www.econbiz.de/10003561455
Saved in:
4
New developments in the diffusion of innovations
Goldsmith, Ronald E.
- In:
Handbook of developments in consumer behaviour
,
(pp. 246-282)
.
2012
Persistent link: https://www.econbiz.de/10009569457
Saved in:
5
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
Saved in:
6
Rational choice and bounded rationality
Goldsmith, Ronald E.
- In:
Consumer perception of product risks and benefits
,
(pp. 233-252)
.
2017
Persistent link: https://www.econbiz.de/10011649249
Saved in:
7
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
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8
Market mavenism and consumer self-confidence
Clark, Ronald A.
;
Goldsmith, Ronald E.
;
Goldsmith, …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10003740936
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9
Some antecedents of price sensitivity
Ramirez, Edward
;
Goldsmith, Ronald E.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10003867488
Saved in:
10
E-services: a synthesis and research agenda
Hofacker, Charles F.
;
Goldsmith, Ronald E.
;
Bridges, Eileen
- In:
E-Services : opportunities and threats
,
(pp. 13-44)
.
2007
Persistent link: https://www.econbiz.de/10003490244
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