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Country image and consumer-based brand equity : relationships and implications for international marketing
Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W. - In: Journal of international business studies : JIBS ; an … 38 (2007) 5, pp. 726-745
Persistent link: https://www.econbiz.de/10003531144
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
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Illustrating statistical procedures : finding meaning in quantitative data
Cooksey, Ray W. - 2014 - 2nd ed
Persistent link: https://www.econbiz.de/10010484424
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Examining the effects of substitutes for leadership on performance outcomes
Muchiri, Michael K.; Cooksey, Ray W. - In: Leadership & organization development journal 32 (2011) 8, pp. 817-836
Persistent link: https://www.econbiz.de/10009405369
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Gender and managerial level differences in perceptions of effective leadership
Muchiri, Michael K.; Cooksey, Ray W.; Di Milia, Lee V.; … - In: Leadership & organization development journal 32 (2011) 5, pp. 462-492
Persistent link: https://www.econbiz.de/10009355721
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Transformational and social processes of leadership as predictors of organisational outcomes
Muchiri, Michael K.; Cooksey, Ray W.; Walumbwa, Fred O. - In: Leadership & organization development journal 33 (2012) 7, pp. 662-683
Persistent link: https://www.econbiz.de/10009680717
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On developing an inter-agency trust scale for assessing governance networks in the public sector
Song, Andrew M.; Cisneros, Angel Saavedra; Temby, Owen; … - In: International public management journal 22 (2019) 4, pp. 691-710
Persistent link: https://www.econbiz.de/10012195145
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Multiple celebrity endorsement
Yu, Sik Chuen; Pappu, Ravi - In: Making a difference through marketing : a quest for …, (pp. 157-166). 2016
Persistent link: https://www.econbiz.de/10011531391
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Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi; Cornwell, T. Bettina - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 490-510
Persistent link: https://www.econbiz.de/10010417561