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Reflective and formative metrics of relationship value : a commentary essay
Baxter, Roger
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1370-1377
Persistent link: https://www.econbiz.de/10003900806
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2
Availability of resources through buyer-seller relationships
Baxter, Roger
- In:
Business-to-business marketing management : strategies, …
,
(pp. 119-140)
.
2012
Persistent link: https://www.econbiz.de/10009532785
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3
How can business buyers attract sellers' resources? : empirical evidence from preferred customer treatment from suppliers
Baxter, Roger
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1249-1258
Persistent link: https://www.econbiz.de/10009699339
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4
Intangible value in buyer-seller relationships
Baxter, Roger
- In:
Creating and managing superior customer value
,
(pp. 27-98)
.
2009
Persistent link: https://www.econbiz.de/10003826393
Saved in:
5
Reflective and formative metrics of relationship value : response to Baxter's commentary essay
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 91-93
Persistent link: https://www.econbiz.de/10003909558
Saved in:
6
Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
Saved in:
7
Special issue on resource management in buyer-seller relationships
Baxter, Roger
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011338619
Saved in:
8
Towards a framework of a salesperson's resource facilitation and interaction
Baxter, Roger
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 124-131
Persistent link: https://www.econbiz.de/10011338634
Saved in:
9
How relationship conditions affect suppliers' resource inputs
Baxter, Roger
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 117-123
Persistent link: https://www.econbiz.de/10011338636
Saved in:
10
Imprinting, honeymooning, or maturing : testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers
Woodside, Arch G.
;
Baxter, Roger
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 96-106
Persistent link: https://www.econbiz.de/10011338638
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