This project offers a thorough examination of rumours and proposes strategies for organizations to use in combatting rumours that occur both internally and externally. Author Allan J. Kimmel explores the rumour phenomenon and distinguishes it as a distinct form of communication

1. People and products in an evolving marketplace -- 2. Technology and innovation in everyday life -- 3. Consumer demands and product usability -- 4. Product design and aesthetics -- 5. Consumers as active participants in the product design process -- 6. The future of things.

Combining conceptual, pragmatic and operational approaches, this edited collection addresses the demand for knowledge and understanding of IT in the healthcare sector. With new technology outbreaks, our vision of healthcare has been drastically changed, switching from a ‘traditional’ path to...