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1
Die richtige Wettbewerbsposition finden
D'Aveni, Richard A.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
3
,
pp. 78-91
Persistent link: https://www.econbiz.de/10003650469
Saved in:
2
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
3
Quantity surcharges and consumer awareness in a new retail environment
Palla, Polixeni Jenny
;
Boutsouki, Christina
;
Zotos, Yorgos
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 320-340
Persistent link: https://www.econbiz.de/10003977668
Saved in:
4
Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.
;
Fong, Duncan K. H.
;
Xu, Susan H.
- In:
Manufacturing & service operations management : M & SOM
13
(
2011
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
Saved in:
5
Mapping your competitive position : a simple chart shows how much a customer will pay for a perceived benefit; this is more than a marketing aid, it's a powerful tool for competiti...
D'Aveni, Richard A.
- In:
Harvard business review : HBR
85
(
2007
)
11
,
pp. 110-120
Persistent link: https://www.econbiz.de/10003568944
Saved in:
6
For a few cents more : why supersize unhealthy food?
Dobson, Paul
;
Gerstner, Eitan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
Saved in:
7
Multinationals' sins pave the way to the expansion of domestic companies
Wycislak, Slawomir
- In:
Business strategy series
11
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003942482
Saved in:
8
Bundling or unbundling frequently purchased products : a mixed method approach
Arora, Raj
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10009009743
Saved in:
9
Aufpreise oder Gesamtpreise? : Wirkung der Preisdarstellung auf das individuelle Entscheidungsverhalten
Polak, Benjamin
;
Stadler, Rupert
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
8
,
pp. 911-932
Persistent link: https://www.econbiz.de/10008748394
Saved in:
10
Special issue: Marketing in the e-channel
Kannan, P. K.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001689478
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