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Corporate brand image in retail banking : development and validation of a scale
Bravo, Rafael; Montaner, Teresa; Pina, Jose M. - In: The service industries journal 30 (2010) 7/8, pp. 1199-1218
Persistent link: https://www.econbiz.de/10003996856
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Corporate identity management and employees' responses
Bravo, Rafael; Matute, Jorge; Pina, Jose M. - In: Journal of strategic marketing 25 (2017) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011742888
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Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Hem, Leif E.; Iversen, Nina M. - In: International journal of market research : JMRS ; the … 51 (2009) 6, pp. 797-818
Persistent link: https://www.econbiz.de/10003909401
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Expansion strategies for online brands going offline
Bravo, Rafael; Iversen, Nina M.; Pina, José M. - In: Marketing intelligence & planning 29 (2011) 2, pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
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Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.; Hem, Leif E. - In: International marketing review 28 (2011) 4, pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
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Lifestyle segmentation of tourists seeking nature-based experiences : the role of cultural values and travel motives
Iversen, Nina M.; Hem, Leif E.; Mehmetoglu, Mehmet - In: Journal of travel and tourism marketing 33 (2016), pp. 38-66
Persistent link: https://www.econbiz.de/10011485016
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Consumer responses to hedonic food products : healthy cake or indulgent cake? : could dialecticism be the answer?
Jakubanecs, Alexander; Fedorikhin, Alexander; Iversen, … - In: Journal of business research : JBR 91 (2018), pp. 221-232
Persistent link: https://www.econbiz.de/10011902935