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Can you market god? : a case s...
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Animals in advertising : love dogs? love the ad!
Lancendorfer, Karen M.
;
Atkin, JoAnn L.
;
Reece, Bonnie B.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10003709296
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2
Pet food panic : Procter and Gamble's use of crisis response advertising (CRA) in recall crises
Lancendorfer, Karen M.
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10010383362
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3
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
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4
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
5
Perceptual differences in corporate philanthropy motives : a South Korean study
Lee, Hanjoon
;
Lancendorfer, Karen M.
;
Reck, Robert
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009709036
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6
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
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7
Considering a marketing degree? : student perceptions of general versus specialized majors
Atkin, JoAnn L.
;
Bowie, Anthony Alland
;
Cowley, Scott
; …
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10013268044
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8
Extending our understanding of eWOM impact : the role of source credibility and message relevance
O'Reilly, Kelley
;
MacMillan, Amy
;
Mumuni, Alhassan G.
; …
- In:
Journal of internet commerce
15
(
2016
)
2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10011636443
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