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1
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
Saved in:
2
Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie
-
2004
Persistent link: https://www.econbiz.de/10003776824
Saved in:
3
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
4
Chain restaurant calorie posting laws, obesity, and consumer welfare
Courtemanche, Charles
;
Frisvold, David E.
; …
-
2020
Persistent link: https://www.econbiz.de/10012216398
Saved in:
5
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
6
Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen
;
Mahler, Uta Sabine
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 15-32)
.
2005
Persistent link: https://www.econbiz.de/10003289137
Saved in:
7
Die Wirkungen von Bonusprogrammnetzwerken auf das Cross-Buying-Verhalten
Funk, Thomas
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002956491
Saved in:
8
Monotonic spline regression to estimate promotional price effects: a comparison to benchmark parametric models
Brezger, Andreas
;
Steiner, Winfried J.
- In:
Operations research proceedings 2005 : selected papers …
,
(pp. 607-612)
.
2006
Persistent link: https://www.econbiz.de/10003347793
Saved in:
9
Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry
Ryu, Kisang
;
Han, Heesup
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
22
(
2010
)
2/3
,
pp. 416-432
Persistent link: https://www.econbiz.de/10003976234
Saved in:
10
Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention in quick-casual restaurants : moderating role of perceived pri...
Ryu, Kisang
;
Han, Heesup
- In:
Journal of hospitality & tourism research : JHTR ; the …
34
(
2010
)
3
,
pp. 310-329
Persistent link: https://www.econbiz.de/10008648338
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