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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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An exploratory study of stalled relationships among art museum members
Reavey, Brooke; Howley, Michael J.; Korschun, Daniel - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
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It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela; Esposito, Annamaria; Vannini, Maria Cristina - In: International journal of entrepreneurship and small … 48 (2023) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
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Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith; Money, Kevin; Money, Arthur H.; … - 2008
Persistent link: https://www.econbiz.de/10003717541
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Die Kundenzufriedenheit in einer Non-Profit-Organisation messen
Troesch-Jacot, Mireille - In: Customer Relationship Management : neue …, (pp. 365-379). 2008
Persistent link: https://www.econbiz.de/10003644548
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What do we know about the identity salience model of relationship marketing success? : a review of the literature
Michalski, Silke; Helmig, Bernd - In: Journal of relationship marketing : innovations & … 7 (2008) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10003762584
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Kundenbindung in Bibliotheken : Eventmarketing als kommunikationspolitisches Instrument
Thorwächter, Ellen - 2002
Persistent link: https://www.econbiz.de/10003486294
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Sozialmarketing als Stakeholder-Management : Grundlagen und Perspektiven für ein beziehungsorientiertes Management von Nonprofit-Organisationen
Ruckh, Mario F. (ed.); Noll, Christian (ed.);  … - 2006 - 1. Auflage
Persistent link: https://www.econbiz.de/10003375339
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Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10008667917