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Brand personality appeal: conc...
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Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.
;
Crosno, Jody L.
;
Henard, David H.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
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2
When not to accentuate the positive: Re-examining valence effects in attribute framing
Freling, Traci H.
;
Vincent, Leslie H.
;
Henard, David H.
- In:
Organizational behavior and human decision processes : …
124
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010402089
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3
Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.
;
Freling, Traci H.
;
Skinner, Steven J.
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
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4
Exploring gift gaps : a meta-analysis of giver-recipient asymmetries
Freling, Ryan E.
;
Koskie, Melanie Moore
;
Freling, Traci H.
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1318-1332
Persistent link: https://www.econbiz.de/10014531215
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5
When consensus counts : exploring the impact of consensus claims in advertising
Freling, Traci H.
;
Dacin, Peter A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003981570
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6
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
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7
When poignant stories outweigh cold hard facts : a meta-analysis of the anecdotal bias
Freling, Traci H.
;
Yang, Zhiyong
;
Saini, Ritesh
;
Itani, …
- In:
Organizational behavior and human decision processes : …
160
(
2020
),
pp. 51-67
Persistent link: https://www.econbiz.de/10012303365
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8
The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon
;
Henard, David H.
;
Freling, Tracy H.
-
2009
Persistent link: https://www.econbiz.de/10003836357
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9
Reputation for product innovation : its impact on consumers
Henard, David H.
;
Dacin, Peter A.
- In:
The journal of product innovation management : an …
27
(
2010
)
3
,
pp. 321-335
Persistent link: https://www.econbiz.de/10003972204
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10
Resource dedication and new product performance : a resource-based view
Henard, David H.
;
MacFadyen, M. Ann
- In:
The journal of product innovation management : an …
29
(
2012
)
2
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pp. 193-204
Persistent link: https://www.econbiz.de/10009504641
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