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Consumer behaviour
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Puntoni, Stefano
52
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Giesler, Markus
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ERIM report series research in management
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Harvard-Business-Manager : das Wissen der Besten
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Katholieke Universiteit Leuven: Faculty of Business and Economics OR
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MIT sloan management review
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ECONIS (ZBW)
OLC EcoSci
10
RePEc
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2
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Gute Sache, schlechte Farbe
Puntoni, Stefano
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
10
,
pp. 12-13
Persistent link: https://www.econbiz.de/10009303749
Saved in:
2
"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
Saved in:
3
Already here : metaverse in touch and sound
Puntoni, Stefano
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 174-176
Persistent link: https://www.econbiz.de/10014470782
Saved in:
4
Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Saved in:
5
Social context and advertising memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
Saved in:
6
Categorization by groups and individuals
Hamilton, Rebecca W.
;
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Organizational behavior and human decision processes : …
112
(
2010
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003971711
Saved in:
7
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
8
Categorization by groups
Hamilton, Rebecca W.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381144
Saved in:
9
Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
10
The anchor contraction effect in international marketing research
Langhe, Bart de
;
Puntoni, Stefano
;
Fernandes, Daniel
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
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