//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How attribute quantity influen...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
78,730
Consumer behaviour
78,716
Entscheidung
22,606
Decision
19,891
Theorie
15,424
Theory
15,413
Markenimage
10,778
Brand image
10,655
Markenführung
9,674
Brand management
9,673
Beziehungsmarketing
9,123
Relationship marketing
9,120
USA
5,937
United States
5,843
Customer satisfaction
5,564
Kundenzufriedenheit
5,563
Online retailing
5,445
Online-Handel
5,445
Experiment
5,244
Social Web
4,914
Social web
4,914
Brand
4,907
Markenartikel
4,869
Deutschland
4,712
Online-Marketing
4,599
Internet marketing
4,572
Germany
4,546
Dienstleistungsqualität
4,366
Service quality
4,366
Einzelhandel
4,169
Retail trade
4,117
Werbewirkung
3,785
Advertising effects
3,771
Electronic Commerce
3,549
E-commerce
3,465
Emotion
3,458
Werbung
2,982
Advertising
2,961
Marketingmanagement
2,871
Marketing management
2,862
more ...
less ...
Online availability
All
Undetermined
34,107
Free
22,409
Type of publication
All
Article
70,684
Book / Working Paper
34,452
Journal
178
Type of publication (narrower categories)
All
Article in journal
61,774
Aufsatz in Zeitschrift
61,774
Graue Literatur
9,816
Non-commercial literature
9,816
Arbeitspapier
7,943
Working Paper
7,943
Aufsatz im Buch
6,950
Book section
6,950
Hochschulschrift
4,117
Thesis
2,822
Collection of articles of several authors
1,534
Sammelwerk
1,534
Aufsatzsammlung
949
Bibliografie enthalten
710
Bibliography included
710
Conference paper
617
Konferenzbeitrag
617
Konferenzschrift
507
Case study
471
Fallstudie
471
Lehrbuch
405
Collection of articles written by one author
393
Sammlung
393
Textbook
344
Reprint
250
Conference proceedings
241
Amtsdruckschrift
183
Government document
183
Systematic review
117
Übersichtsarbeit
117
Ratgeber
103
Statistik
91
Guidebook
88
Forschungsbericht
77
Statistics
74
Handbook
70
Handbuch
70
Mehrbändiges Werk
65
Multi-volume publication
65
Bibliografie
63
more ...
less ...
Language
All
English
94,329
German
8,026
Undetermined
1,886
French
501
Polish
148
Spanish
128
Italian
105
Russian
55
Swedish
54
Dutch
44
Danish
34
Hungarian
31
Portuguese
28
Norwegian
26
Finnish
20
Romanian
16
Czech
13
Slovak
13
Croatian
8
Serbian
4
Bulgarian
3
Slovenian
3
Turkish
3
Arabic
2
Lithuanian
2
Multiple languages
2
Chinese
2
Bosnian
1
Valencian
1
Macedonian
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Han, Heesup
118
Belk, Russell W.
116
Mattila, Anna S.
101
Huber, Frank
96
Grunert, Klaus G.
95
Herrmann, Andreas
92
Sutter, Matthias
91
Bauer, Hans H.
90
Burmann, Christoph
89
Gierl, Heribert
88
Phau, Ian
87
Lusk, Jayson L.
85
Wiedmann, Klaus-Peter
81
Usman, Osly
78
Sheth, Jagdish N.
75
Loureiro, Sandra Maria Correia
71
Bagozzi, Richard P.
70
Khare, Arpita
70
Dwivedi, Yogesh Kumar
69
Grewal, Dhruv
69
Wansink, Brian
69
Nayga, Rodolfo M.
68
Septianto, Felix
67
Foxall, Gordon R.
64
Agarwal, Sumit
63
Paul, Justin
63
Stavins, Joanna
61
Jang, Soocheong
60
Pelsmacker, Patrick de
59
Verhoef, Peter C.
59
Fishburn, Peter C.
58
Ko, Eunju
58
Janssen, Maarten C. W.
56
Laroche, Michel
56
Rajagopal
56
Warlop, Luk
56
Chintagunta, Pradeep K.
55
Esch, Franz-Rudolf
53
Walsh, Gianfranco
53
Bruwer, Johan
52
more ...
less ...
Institution
All
National Bureau of Economic Research
600
Springer Fachmedien Wiesbaden
177
OECD
63
IGI Global
42
Verlag Dr. Kovač
37
American Marketing Association
36
Edward Elgar Publishing
30
International Energy Agency
30
Friedrich-Schiller-Universität Jena
27
Institut für Demoskopie Allensbach
26
Information Resources Management Association
24
Books on Demand GmbH <Norderstedt>
21
Haufe-Lexware GmbH & Co. KG
16
INSEAD
16
Nordic Council of Ministers
16
Universität Mannheim
16
Nomos Verlagsgesellschaft
15
Christian-Albrechts-Universität zu Kiel
14
RWTH Aachen
12
Springer International Publishing
12
European University Institute / Department of Economics
11
Organisation for Economic Co-operation and Development
11
Shaker Verlag
11
Österreichisches Institut für Wirtschaftsforschung
11
Erasmus Research Institute of Management
10
Harvard Graduate School of Business Administration
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Gottfried Wilhelm Leibniz Universität Hannover
9
NetLibrary, Inc
9
Peter Lang GmbH
9
Technische Universität Braunschweig
9
Universitat Pompeu Fabra / Departament d'Economia i Empresa
9
Axel-Springer-Verlag
8
Center for Economic Research <Tilburg>
8
Centro studi investimenti sociali
8
Deutschland / Bundeswehr / Universität Hamburg
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
more ...
less ...
Published in...
All
Journal of business research : JBR
2,179
Journal of retailing and consumer services
1,956
International journal of consumer studies
770
International journal of hospitality management
748
Psychology & marketing
697
Management science : journal of the Institute for Operations Research and the Management Sciences
657
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
595
European journal of operational research : EJOR
565
Working paper / National Bureau of Economic Research, Inc.
505
SpringerLink / Bücher
497
The journal of brand management : an international journal
480
The journal of product & brand management
459
NBER Working Paper
449
Asia Pacific journal of marketing and logistics
410
Journal of business ethics : JOBE
407
European journal of marketing : EJM
391
Tourism management : research, policies, practice
388
Journal of travel and tourism marketing
382
Journal of economic psychology : research in economic psychology and behavioral economics
371
Journal of marketing research : JMR
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Technological forecasting & social change : an international journal
355
Journal of economic behavior & organization : JEBO
346
Journal of marketing management : MM
336
Journal of international consumer marketing
322
Cogent business & management
318
Journal of marketing
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of marketing communications
315
Journal of retailing
314
Marketing letters : a journal of research in marketing
312
The journal of consumer marketing
301
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
296
Journal of fashion marketing and management
294
The international review of retail, distribution and consumer research
293
Journal of the Academy of Marketing Science
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
288
International journal of contemporary hospitality management
280
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,557
EconStor
894
RePEc
856
BASE
119
USB Cologne (business full texts)
71
OLC EcoSci
61
Other ZBW resources
14
ArchiDok
6
more ...
less ...
Showing
1
-
10
of
105,314
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of Facebook marketing on Lebanese athletes'
decision
-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
2
Choosing among alternative brands : revisiting the way involvement drives consumer selectivity
Konstantoulaki, Kleopatra
;
Kokkinaki, Flora
; …
- In:
Review of marketing science
19
(
2021
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10012656905
Saved in:
3
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
4
Strategic customer engagement marketing : a
decision
making framework
Alvarez-Milán, Agarzelim
;
Felix, Reto
;
Rauschnabel, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
Saved in:
5
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Saved in:
6
The role of consideration sets in brand choice: the moderating role of product characteristics
Suh, Jung-chae
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 534-550
Persistent link: https://www.econbiz.de/10003858280
Saved in:
7
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 942-953
Persistent link: https://www.econbiz.de/10009688759
Saved in:
8
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
Saved in:
9
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners'
decision
-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
10
A moderating role of halal brand awareness to purchase
decision
making
Rachmawati, Erny
;
Suliyanto
;
Suroso, Agus
- In:
Journal of Islamic marketing
13
(
2022
)
2
,
pp. 542-563
Persistent link: https://www.econbiz.de/10012797468
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->