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Sheth, Jagdish N.
301
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9
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7
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7
Uslay, Can
7
Varadarajan, Rajan
7
Zaltman, Gerald
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Eshghi, Abdolreza
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Sinha, Mona
5
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4
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3
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Legends in marketing
81
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43
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9
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7
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7
Industrial marketing management : the international journal for industrial and high-tech firms
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Does marketing need reform? : fresh perspectives on the future
3
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3
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ECONIS (ZBW)
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
2
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
3
Global organizational theory perspectives
Sheth, Jagdish N.
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000810929
Saved in:
4
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
5
Cognitive dissonance, brand preference and product familiarity
Sheth, Jagdish N.
- In:
Insights into consumer behavior
,
(pp. 41-53)
.
1968
Persistent link: https://www.econbiz.de/10002820981
Saved in:
6
A conceptual model of long-range multinational marketing planning
Sheth, Jagdish N.
- In:
Management international review : mir ; journal of …
12
(
1972
)
4/5
,
pp. 3-15
Persistent link: https://www.econbiz.de/10002821000
Saved in:
7
Demographics in consumer behavior
Sheth, Jagdish N.
- In:
Journal of business research : JBR
5
(
1977
)
2
,
pp. 129-138
Persistent link: https://www.econbiz.de/10002821008
Saved in:
8
A factor analytical model of brand loyalty
Sheth, Jagdish N.
- In:
Journal of marketing research : JMR
5
(
1968
)
4
,
pp. 395-404
Persistent link: https://www.econbiz.de/10002821019
Saved in:
9
A field study of attitude structure and the attitude-behavior relationship
Sheth, Jagdish N.
- In:
Models of buyer behavior
,
(pp. 242-268)
.
1974
Persistent link: https://www.econbiz.de/10002821030
Saved in:
10
The future of buyer behavior theory
Sheth, Jagdish N.
-
1972
Persistent link: https://www.econbiz.de/10002821057
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