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Burmann, Christoph
148
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77
Huber, Frank
75
Keller, Kevin Lane
69
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59
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53
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46
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33
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32
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Journal of business research : JBR
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662
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SpringerLink / Bücher
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Journal of the Academy of Marketing Science
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Journal of fashion marketing and management
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Springer eBook Collection
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Journal of international consumer marketing
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Marketing letters : a journal of research in marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International marketing review
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The journal of consumer marketing
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Research
85
The Trademark reporter
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International journal of internet marketing and advertising : IJIMA
83
Journal of promotion management : innovations in planning and applied research
83
International journal of advertising : the quarterly review of marketing communications
82
Innovatives Markenmanagement
80
Journal of global marketing
80
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80
Journal of retailing
79
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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922
Other ZBW resources
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RePEc
462
EconStor
98
BASE
72
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21
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OLC EcoSci
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1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
An empirical research into IPL's
brand
doppelgänger using the
brand
concept mapping technique
Sood, Gaurav
;
Sharma, J. K.
- In:
International journal of public sector performance …
14
(
2024
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10015072260
Saved in:
4
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
5
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
6
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
7
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
8
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
9
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
10
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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