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Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
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2
The effects of processing mode and brand scandals on copycat product evaluations
Braxton, Dominique F.
;
Muehling, Darrel D.
;
Joireman, Jeff
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
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The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
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The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles
;
Gillespie, Brian
;
Otto, Christian
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
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5
Bridging the academic-practice gap through big data research
Gillespie, Brian
;
Otto, Christian
;
Young, Charles
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
1
,
pp. 11-13
Persistent link: https://www.econbiz.de/10011878064
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6
Service design via the global web : global companies serving local markets
Gillespie, Brian
- In:
Design thinking : integrating innovation, customer …
,
(pp. 205-218)
.
2010
Persistent link: https://www.econbiz.de/10003951967
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7
Clearance vs. sale : promotion keywords and their implications for retailers and public policy
Gillespie, Brian
;
Manning, Kenneth C.
;
Ferrell, Odies C.
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10014426268
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8
Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
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9
Understanding why anger predicts intention to complain among high but not low power customers : a test of competing models
Min, Hyounae
;
Joireman, Jeff
;
Kim, Hyun Jeong
- In:
Journal of business research : JBR
95
(
2019
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011979790
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10
Why and when witnessing uncivil behavior leads observers to punish frontline employees and leave the firm
Karabas, Ismail
;
Joireman, Jeff
;
Kim, Shinhye
- In:
International journal of hospitality management
82
(
2019
),
pp. 91-100
Persistent link: https://www.econbiz.de/10012121396
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