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Business-to-Business-Marketing...
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Lieferantenmanagement
17,330
Supplier relationship management
17,322
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5,200
Theorie
3,554
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842
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Nufer, Gerd
51
Svensson, Göran
51
Wagner, Stephan M.
41
Homburg, Christian
39
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37
Schiele, Holger
35
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31
Naudé, Peter
31
Cheng, T. C. E.
29
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28
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28
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27
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26
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25
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25
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24
Huo, Baofeng
24
Stölzle, Wolfgang
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Zentes, Joachim
24
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23
Hartmann, Evi
22
Kunkel, Thilo
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Mysen, Tore
22
Schoenherr, Tobias
22
Kaufmann, Lutz
21
Ko, Yong Jae
21
Schlippenbach, Vanessa von
21
Chen, Ying-Ju
20
Lasch, Rainer
20
Matsushima, Noriaki
20
Narasimhan, Ram
20
Biscaia, Rui
19
Bogaschewsky, Ronald
19
Chambolle, Claire
19
Desbordes, Michel
19
Liu, Yi
19
Raff, Horst
19
Stahl, Konrad
19
Zhao, Xiande
19
Ahlert, Dieter
18
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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IGI Global
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OECD
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Edward Elgar Publishing
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Bundesverband Materialwirtschaft, Einkauf und Logistik
8
European Association of Agricultural Economists
8
Europäische Kommission
7
Books on Demand GmbH <Norderstedt>
6
Erasmus Research Institute of Management
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Fachhochschule Reutlingen / European School of Business
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Bundesvereinigung Logistik
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INSEAD
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Nomos Verlagsgesellschaft
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Deutscher Betriebswirte-Verlag GmbH
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Deutsches Institut für Normung
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European Operations Management Association
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IMP Group
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Institut Arbeit und Technik
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Bureau of Economic and Business Research <Champaign, Ill.>
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Center for Economic Research <Tilburg>
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Centre of Business Analysis and Research
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Deutsche Bank <Frankfurt am Main> / Research
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Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
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Econometrisch Instituut <Rotterdam>
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Erich-Schmidt-Verlag <Berlin>
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Fördergesellschaft Marketing an der Universität Augsburg
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Gesellschaft Fördertechnik, Materialfluss und Logistik
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International Center for Food Chain and Network Research
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Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Roman-Herzog-Institut
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer-Verlag GmbH
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Technische Universität München
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Industrial marketing management : the international journal for industrial and high-tech firms
830
International journal of production economics
434
The journal of business & industrial marketing
333
International journal of production research
310
Journal of business research : JBR
310
European journal of operational research : EJOR
207
Journal of purchasing and supply management
164
International journal of sport management and marketing : IJSMM
158
SpringerLink / Bücher
153
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
Journal of business-to-business marketing
132
International journal of sports marketing & sponsorship
130
Journal of sport management : the official journal of the North American Society of Sport Management
129
Sport management review
114
European Sport management quarterly : ESMQ
111
Journal of operations management
100
International journal of procurement management
99
Production and operations management : an international journal of the Production and Operations Management Society
94
Gabler Edition Wissenschaft
89
Transportation research / E : an international journal
87
Supply chain management : an international journal
84
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
79
The international journal of logistics management
76
Management science : journal of the Institute for Operations Research and the Management Sciences
73
The journal of supply chain management : a global review of purchasing and supply
73
International journal of logistics systems and management
67
Manufacturing & service operations management : M & SOM
60
Omega : the international journal of management science
60
Journal of the Academy of Marketing Science
56
CESifo working papers
54
Discussion paper / Centre for Economic Policy Research
54
Decision sciences : DS
53
Europäische Hochschulschriften / 5
51
International journal of project management : the journal of The International Project Management Association
50
Supply chain management
50
International journal of logistics : research and applications
48
Journal of marketing
48
IEEE transactions on engineering management : EM
47
Springer eBook Collection / Business and Economics
45
Journal of business ethics : JOBE
44
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
397
RePEc
139
EconStor
107
Other ZBW resources
72
OLC EcoSci
9
USB Cologne (business full texts)
5
BASE
5
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Showing
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1
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
2
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
124
(
2021
),
pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
Saved in:
5
More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
Saved in:
6
Ethik im
Sportmarketing
Banke, Bernd
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 559-589)
.
2013
Persistent link: https://www.econbiz.de/10009704966
Saved in:
7
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 445-474)
.
2013
Persistent link: https://www.econbiz.de/10009704979
Saved in:
8
Relationship Marketing im Sport
Bühler, André
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 353-382)
.
2013
Persistent link: https://www.econbiz.de/10009705012
Saved in:
9
Testimonial- und Celebrity-Werbung im Sport
Schaaf, Daniela
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 323-352)
.
2013
Persistent link: https://www.econbiz.de/10009705013
Saved in:
10
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
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