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Brand management
9
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Wilson, Jonathan A. J.
26
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Liu, Jonathan
3
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Journal of Islamic marketing : JIMA
9
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3
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ECONIS (ZBW)
OLC EcoSci
11
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1
New-school brand creation and creativity : lessons from Hip Hop and the global branded generation
Wilson, Jonathan A. J.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009380889
Saved in:
2
Editorial: The trouble with religiosity constructs
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
2
,
pp. 132-133
Persistent link: https://www.econbiz.de/10009768493
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3
Editorial: Bringing the full spectrum and spirit of Muslim culture into scholarship
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
1
,
pp. 4-6
Persistent link: https://www.econbiz.de/10009753183
Saved in:
4
Charting the rise of the halal market : tales from the field and looking forward
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10009666614
Saved in:
5
Brand culture, halal and the critical Islamic imperative
Wilson, Jonathan A. J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 338-353)
.
2016
Persistent link: https://www.econbiz.de/10011515417
Saved in:
6
The new wave of transformational Islamic marketing : refelctions and definitions
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
1
,
pp. 5-11
Persistent link: https://www.econbiz.de/10009539280
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7
Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.
;
Hollensen, Svend
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008689097
Saved in:
8
Shaping the Halal into a brand?
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
Saved in:
9
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
10
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
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