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Tadajewski, Mark
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24
Homburg, Christian
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Vrontis, Demetris
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Edward Elgar Publishing
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Springer Gabler <Firma>
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
259
International journal of internet marketing and advertising : IJIMA
253
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
240
Information systems research : ISR
190
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Industrial marketing management : the international journal for industrial and high-tech firms
170
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
153
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
153
Tourism management : research, policies, practice
153
Journal of marketing management : MM
152
Journal of advertising research
151
Management science : journal of the Institute for Operations Research and the Management Sciences
148
Springer eBook Collection
147
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Journal of management information systems : JMIS
143
International journal of advertising : the review of marketing communications
142
International journal of hospitality management
138
Psychology & marketing
132
Electronic commerce research
127
International journal of electronic marketing and retailing : IJEMR
120
Journal of internet commerce
113
Marketing theory
112
Journal of marketing
109
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106
Business horizons
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Journal of the Academy of Marketing Science
102
Journal of promotion management : innovations in planning and applied research
96
Journal of travel and tourism marketing
95
Journal of historical research in marketing
94
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93
International journal of electronic commerce : IJEC
91
Journal of electronic commerce research : JECR
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Cogent business & management
89
International journal of technology marketing : IJTMkt
89
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European journal of marketing : EJM
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BASE
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1
The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer
-
2012
Persistent link: https://www.econbiz.de/10009664309
Saved in:
2
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
3
Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Lei, Soey Sut Ieng
;
Ye, Shun
;
Wang, Dan
;
Law, Chun Hung …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
Saved in:
4
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
5
Research ethics in digital and social media marketing research
Quinton, Sarah
;
Reynolds, Nina
- In:
The SAGE handbook of digital marketing
,
(pp. 481-495)
.
2022
Persistent link: https://www.econbiz.de/10013367122
Saved in:
6
Value co-destruction and negative e-WOM behavior : the mediating role of tourist citizenship
Arıca, Resat
;
Polat, Inci
;
Cobanoglu, Cihan
; …
- In:
Tourism review
77
(
2022
)
4
,
pp. 1116-1134
Persistent link: https://www.econbiz.de/10013368958
Saved in:
7
Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsarg...
Pütz, Christoph
-
2009
Persistent link: https://www.econbiz.de/10003900603
Saved in:
8
The complementary roles of traditional and social media in driving marketing performance
Andrew, Stephen T.
;
Galak, Jeff
-
2009
Persistent link: https://www.econbiz.de/10003911027
Saved in:
9
Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664676
Saved in:
10
Stakeholder marketing 2.0
Chakravorti, Bhaskar
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 97-102
Persistent link: https://www.econbiz.de/10003979333
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