Narrow search
Showing 1 - 10 of 86,708
Cover Image
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Cover Image
Product Placement Advertising in Online Games : Implications of Social Interactions
Shin, Woochoel; Zhao, Huazhong; Xie, Jinhong - 2015
, it may be optimal to launch the campaign due to advertising revenue, but only when the social effect minimizes the …
Persistent link: https://www.econbiz.de/10014134323
Cover Image
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Cover Image
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer; Kwon, Changhyun - In: European journal of operational research : EJOR 219 (2012) 2, pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Cover Image
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika; Pillai, Sreejesh S. - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Cover Image
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul; Eastin, Matthew S. - In: Journal of marketing communications 23 (2017) 6, pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Cover Image
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna; Biercewicz, Konrad; Borawski, Mariusz; … - In: European research studies 24 (2021) 2B, pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Cover Image
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 12, pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Cover Image
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon; Kim, Jihyun; Nguyen, Thao P. H.; Lee, Kwan Min - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Cover Image
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias - 2015
Persistent link: https://www.econbiz.de/10011343798