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Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.; Kyrousi, Antigone G.; Zotou, … - In: Corporate communications : an international journal 18 (2013) 1, pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
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Marketing communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.; Koronaki, Eirini; Zotou, Athina Y. - In: Journal of marketing communications 28 (2022) 5, pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
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Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.; Kyrousi, Antigone G. - In: Corporate communications : an international journal 20 (2015) 3, pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.; Kyrousi, Antigone G. - 2011
Persistent link: https://www.econbiz.de/10010191072
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The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship
Koronaki, Eirini; Kyrousi, Antigone G.; Panigyrakis, … - In: Journal of business research : JBR 85 (2018), pp. 406-413
Persistent link: https://www.econbiz.de/10011815585
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Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
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Internal marketing impact on business performance in a retail context
Panigyrakis, George G.; Theodoridis, Prokopis K. - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 600-628
Persistent link: https://www.econbiz.de/10009521970
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Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness
Hatzithomas, Leonidas; Zotou, Athina Y.; Palla, … - In: Journal of customer behaviour 15 (2016) 2, pp. 153-172
Persistent link: https://www.econbiz.de/10011655561
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Business employability for late millennials : exploring the perceptions of Generation Z students and Generation X faculty
Kyrousi, Antigone G.; Tzoumaka, Eugenia; Leivadi, Stella - In: Management research review 45 (2022) 5, pp. 664-683
Persistent link: https://www.econbiz.de/10013284940
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Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece
Theodoridis, Prokopis K.; Chatzipanagiotou, Kalliopi C. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 708-734
Persistent link: https://www.econbiz.de/10009525835